Grow with us...
Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.
The Director of Wellness & Retail leads the strategic direction, operations, and business performance of the property's Wellness and Retail experience, driving revenue growth while supporting the financial, business, and marketing objectives of 1 Hotels. This role has primary responsibility for the Spa and Retail operations, including Good Things in the Main Lobby and the retail operation within Bamford Wellness Spa & Anatomy Fitness Center. Additionally, providing leadership oversight of Director of Anatomy Fitness Center and operation. The position plays a key role in creating elevated, personalized wellness journeys that reflect the 1 Hotels brand, sustainability ethos, and commitment to mindful, nature-inspired luxury.
The Director of Wellness & Retail is responsible for ensuring that the Spa, Anatomy Fitness Center, Retail, and wellness programming consistently reflect the 1 Hotels brand standards and deliver an exceptional luxury experience through thoughtful design, presentation, service execution, attention to detail, personalization, and consistency. The role establishes clear quality expectations, reinforces standards through training and coaching, and continuously evaluates the guest experience to identify opportunities for improvement and elevation.
The Director of Wellness & Retail develops and executes strategic, measurable sales, marketing, and wellness programming initiatives to cultivate new business, strengthen existing client relationships, and engage in-house guests, residents, 1 Hotel members, and the local community. Working closely with Marketing, Revenue Management, Sales, Catering, Finance, Spa, Anatomy Fitness Center, Food & Beverage, Rooms, and key wellness partners, the role identifies opportunities to maximize business performance while creating an integrated and differentiated wellness experience across the property.
As the Director of Wellness & Retail is responsible for advancing wellness and well-being throughout the hotel experience. The role leads the development and coordination of property-wide wellness activations, leveraging the expertise of Spa professionals, Anatomy Fitness Center trainers, hotel resources and strategic partners to create programming that is relevant, authentic, and aligned with the 1 Hotels vision and brand philosophy.
As a visible leader, the Director of Wellness & Retail provides leadership and oversight to ensure all Wellness and Retail operations consistently reflect the highest standards of luxury service, product quality, presentation, and operational excellence. The role fosters meaningful relationships with team members, Bamford, independent contractors, and department leaders while driving team development, financial performance, guest satisfaction, retail performance, innovation, and the continued growth and elevation of the Wellness offering at 1 Hotel South Beach.
About you...
Minimum of seven (7) years of progressive experience in luxury spa, wellness, fitness, or hospitality operations, with significant experience in a leadership or management capacity.
Minimum of five (5) years of leadership experience within a luxury resort, hotel, spa, or wellness environment; experience with Forbes-rated properties is required.
Demonstrated experience overseeing a comprehensive Wellness operation, including Spa, Fitness, wellness programming, retail, and related guest experiences.
A post-secondary diploma or degree would be a plus.
Advanced knowledgeable of spa operations, a strong leader and a proven track record in guest and team member engagement and financial performance.
Excels at communication, both verbal and written.
Is flexible and willing to meet the demands of a 24-hour operation.
Massage Therapy license highly preferred.
As a mission-driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, Starwood Hotels is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group.
Starwood Hotels is an Equal Opportunity Employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.

We’re a global team of purpose-driven, nature-inspired, service-obsessed individuals who thrive on nurturing the natural beauty of both people and the planet. Your mission as part of our community: to leave our guests with more than they arrived with—whether it’s a new wellness routine, a plan to live more sustainably, or simply a restored perspective. The luxury of our hotel experiences lies not only in next-level comforts and personalized services but also in our wealth of warmth, depth of knowledge, and collective drive to preserve and protect this extraordinary world.
We’re proud to be recognized in Newsweek's Most Loved Workplaces 2025—a testament to how deeply we care about our people, our planet, and making a meaningful difference.
Starwood Hotels, an affiliate of the global private investment firm Starwood Capital Group, is a hotel brand management company overseeing 1 Hotels, Baccarat Hotels, Treehouse Hotels, and SH Collection properties. Leveraging our expertise in marketing, design, operations, and technology, Starwood Hotels drives some of the most groundbreaking and dynamic hotel brands in the world.
For more information, visit starwoodhotels.com, 1hotels.com, baccarathotels.com, and treehousehotels.com