As our Director of Trade Growth, you'll own the strategy that takes trades from first touch to loyal paying customers. You'll redesign our entire growth funnel, bringing together Product, Marketing, Sales, Data and CRM to build a revenue engine that scales.
Forget long lists, here's what you'll actually spend your time on:
Redesigning our entire growth engine. You'll own the journey from acquisition through activation, conversion, retention and expansion, building a growth strategy that creates predictable revenue rather than relying on one-off wins.
Turning free users into loyal paying customers. We already have the audience. Your challenge is understanding where friction exists, removing it, and creating experiences that naturally convert users into long-term members.
Building a culture obsessed with experimentation. You'll launch experiments across onboarding, pricing, lifecycle, CRM, in-product experiences and commercial offers. Test, learn, iterate, repeat.
Working across the business to unlock growth. This isn't a siloed marketing role. You'll partner with Product, Sales, Marketing, Data and Customer teams to align priorities, influence roadmaps and move quickly on the biggest opportunities.
Using AI and automation to create leverage. Whether it's smarter segmentation, automated lifecycle journeys, faster experimentation or entirely new ways of working, you'll use AI as a genuine growth multiplier.
Owning the numbers that matter. Activation. Conversion. Upgrade rate. Retention. ARPU. LTV:CAC. You'll know exactly which levers move the business, and you'll build the reporting and operating rhythms to keep everyone focused on them.
Creating entirely new ways for Checkatrade to grow. The best ideas won't already exist. You'll identify new acquisition channels, monetisation opportunities and product-led growth motions that shape the next phase of the business.
Experience leading growth across SaaS, marketplaces, PLG or SMB businesses, with a track record of scaling acquisition, activation and monetisation.
A deep understanding of growth funnels and commercial metrics. You know your way around activation, retention, LTV:CAC, segmentation and monetisation, and can turn data into action.
A product mindset. You naturally think beyond marketing campaigns, understanding how product, CRM, pricing and customer experience all combine to drive growth.
Strong experimentation instincts. You're comfortable running rapid tests, proving (or disproving) ideas quickly and building systems that compound over time.
Confidence working with AI, automation and modern growth tooling. You're already using AI to improve workflows, speed up execution and uncover opportunities others miss.
Exceptional stakeholder management. You can bring Product, Sales, Marketing, Data and Leadership together around a shared outcome, even when priorities differ.
A bias for action. You don't wait for perfect information. You simplify complexity, make smart decisions and keep momentum high.
Competitive salary + annual bonus
Health, wellbeing and learning support
Gym membership, Smart Tech Scheme and Cycle Scheme
Birthday/Special Day leave
Buy & sell holiday scheme
One week's paid charity leave
And much more...
Screening call with one of our Talent Acquisition Partners
First stage interview with our VP of Sales
Second stage interview with key cross-functional stakeholders
Final stage case study and leadership panel
Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our Registration Form
About us
We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.
We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Checkatrade is one of the UK’s top online marketplaces for home improvements and repairs.
Our mission is to be the trusted foundation of every home by connecting people with trades and tools to make home improvements easy – because we believe safe and happy homes improve lives, support livelihoods, and build communities.
From our humble beginnings in 1998 to becoming a national household name, we’re on an exciting journey. For more than 25 years Checkatrade has stood for reputation and raising standards – whether that is for our trade members, consumers, or our colleagues. We think big and are passionate about changing the face of home improvements and repairs.
Today, we are a modern online marketplace and a force for good. We strive every day to support people to improve their homes and we don’t settle for the status quo – we are evolving, innovating, and growing.
With generous investment from private equity partners Brookfield, we have an ambitious growth plan and a robust roadmap to get there. Led by our values – All In, Customer Obsessed and AI Powered – we are 500 high-performing individuals working across the UK, with high-spec offices in London and Portsmouth.
We are here to be the best and inspire others to do the same, and to get there we need exceptionally talented, bright, and driven people – so if that sounds like you, you couldn’t join at a better time!
