Title: Director of Ticket Operations and Marketing
State Role Title:
Hiring Range: Based on qualifications & experience
Pay Band: UG
Agency: Virginia Military Institute
Location: Virginia Military Institute
Agency Website: www.vmi.edu
Recruitment Type: General Public - G
Job Duties
Virginia Military Institute invites applications for the full-time position of Director of Ticket Operations and Marketing. This position reports to the Associate Director of Athletics for External Operations in the Department of Intercollegiate Athletics. This role will develop and execute marketing campaigns that increase revenue, attendance and fan engagement while strengthening connections between Keydet athletics and Rockbridge County. This role also oversees and manages all ticket office sales and event operations to ensure the successful administration of all aspects of the Athletics Ticket Office.
Ticketing: 50%
• Direct all aspects of ticket operations, including event creation, allocations, mobile/digital ticketing, sales and game day management. Hire, schedule and supervise ticket staff for games and events.
• Oversee financial processes such as sales, auditing, tracking, reporting, deposits, and reconciliation.
• Operate ticket software system and ensure a high level of customer service.
• Design and implement individual, group, corporate and season ticket campaigns.
• Work cooperatively with Keydet Club for reservation and distribution of donor tickets.
Marketing: 30%
• Develop and implement strategic marketing plans for VMI Athletic teams detailing efforts to generate revenue, drive attendance, engage the community and boost the fan experience.
• Assist in writing and executing scripts for gameday production and presentations specifically for
Football and Men’s Basketball.
• Enhance the gameday atmosphere for home contests, including but not limited to digital marketing and social media.
• Collaborate with cadet groups to plan activities and increase Corps attendance at VMI home contests.
Institute & Community Engagement: 15%
• Strengthen and enhance relationships with Corps of Cadets leadership, club sports, ROTC units and other Corps related organizations.
• Develop and maintain strategic partnerships with Institute departments, local schools, community organizations, and grassroots networks to increase attendance, enhance engagement and expand Keydet Athletics presence in Lexington and surrounding communities.
Game Management and Other Duties: 5%
Contribute and assist with the department’s event/game management efforts.
• Support Associate AD for External Operations and collaborate with athletics staff to develop and execute strategies to generate revenue and enhance the overall fan experience.
• Demonstrate commitment to compliance with all VMI, Virginia, Southern Conference and NCAA rules and regulations.
• Other duties as assigned by the Director of Intercollegiate Athletics and/or his/her designee.
Minimum Qualifications
• Bachelor’s degree in marketing, sales, digital marketing, Sport Management, Business or related field.
• Demonstrate ability to write scripts and clearly communicate ideas and plans in both written and verbal formats.
• Strong organizational skills with attention to detail and the ability to manage multiple deadlines in a fast-paced environment.
• Proven problem-solving skills with a solution-oriented approach.
• Demonstrated ability to work effectively in a collaborative team environment.
• Ability and willingness to work home sporting events, evenings, weekends, holidays and travel as required.
Additional Considerations
• Experience in a collegiate athletic marketing and/or athletic ticket office
• Experience with ticketing software systems, Vozzi, and FEVO or similar industry systems.
Special Instructions
You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.
Please submit a cover letter, resume, and contact information for 3 professional references.
Contact Information
Name: Lenny Brown
Phone: 540-464-7035
Email: brownhl@vmi.edu
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.
Note Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.
The Commonwealth of Virginia is located in the South Atlantic region of the United States. It was the 10th state to be admitted to the Union on June 25, 1788. Home to approximately 8 million residents, Virginia is the 12th most populous state in the United States. The capital is Richmond, and its most populous city is Virginia Beach.
The narrative history of the Commonwealth of Virginia often begins with the founding of Jamestown in 1607, near what is now modern day Williamsburg, Virginia. Jamestown became the first permanent English settlement in the New World, and the Virginia General Assembly, established on July 30, 1619, is now recognized as the oldest legislative body in the western hemisphere. When Virginia became a royal colony in 1624, the robust tobacco trade that had been developing in Virginia helped establish the American colonies as a powerful economic force. During the American Revolution, Virginia witnessed the final surrender of British forces at Yorktown and later became known as the birthplace of many revolution-era figures and future American presidents, including George Washington and Thomas Jefferson. To date, 8 United States presidents have been born in Virginia, more than in any other state.
The modern government of Virginia is nearly identical in structure to the federal government, and is divided into 3 branches, these being the executive, legislative, and judiciary branches. The Virginia General Assembly is comprised of the 100-member House of Delegates and the 40-member Senate. A governor and lieutenant governor are elected every 4 years. Governors cannot be elected to or serve consecutive terms. Virginia’s judicial system consists of the Supreme Court of Virginia and the Court of Appeals of Virginia, the Circuit Courts, and the lower General District Courts and the Juvenile and Domestic Relations District Courts. Virginia has 13 electoral votes in presidential elections, and possesses 11 seats in the U.S. House of Representatives.
