Agency Mission
The NYC Department of Small Business Services (SBS) helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building thriving neighborhoods across the five boroughs.
The Department of Small Business Services seeks a dynamic and dedicated Director of Social Media to create engaging content and translate the agency's priorities into high-impact digital storytelling. This role will elevate the agency’s services targeting small businesses, commercial corridors, jobseekers, and aspiring entrepreneurs across New York City and spotlight the agency's role in strengthening the local economy through compelling storytelling that builds our online presence and drives traffic to our services. The Director manages the agency's social media presence end-to-end, from strategic direction and daily content management to producing short- and long-form video series and managing influencer partnerships, and is expected to leverage fast-moving, high-visibility moments with sound judgment. This is a strategic and execution-heavy role for someone who is entrepreneurial and can operate as both a strategist and a creative producer.
This role reports to the Chief of Staff and oversees a Creative Communications Specialist with strong skills in graphic design, multi-channel social media management, video production, and copyediting.
Specific Responsibilities:
Content Strategy & Execution
-Lead the agency's social media strategy across all platforms, translating agency priorities into culturally fluent, platform-native content
-Manage day-to-day content creation, scheduling, and engagement across the agency's social media channels and coordinate with City Hall digital and new media teams
-Monitor social and digital trends to identify and act on real-time storytelling opportunities, including rapid-response moments tied to breaking news or emerging public discourse
-Research and identify new digital platforms and new media opportunities the agency can leverage
Video & Creative Partnerships
-Produce recurring short- and long-form video series spotlighting small businesses, entrepreneurs, and agency success stories across New York City's five boroughs, overseeing the full production process from concept through final edit
-Build and manage relationships with local creators, influencers, and digital media outlets, securing partnerships for press conferences, campaign rollouts, and cultural moments
-Oversee the production of graphics and visual content supporting social media, press events, and other storytelling efforts
Cross-Team Coordination
-Coordinate closely with the Press Secretary and Communications Director to ensure alignment across social media, press, marketing, and advertising efforts
-Staff agency leadership at content shoots, creator engagements, and public-facing digital moments as needed
Team Leadership & Performance
-Supervise and mentor the Creative Communications Specialist, setting priorities and providing feedback on content and production work
-Use analytics and measurement tools to track performance across social media channels and creator partnerships, and identify high-performing formats and partnerships to scale
-Manage special projects as needed
How to Apply:
To apply, go to www.nyc.gov/jobs and search for Job ID: # 786535
We appreciate the interest and thank all applicants who apply, but only those candidates under consideration will be contacted.
If you are unable to apply via Jobs NYC, you can email your cover letter and resume to careers@sbs.nyc.gov with the following in the subject line: Director of Social Media
If you do not have access to email, mail your cover letter & resume to:
NYC Department of Small Business Services
Human Resources Unit
1 Liberty Plaza, 11th Floor
New York, New York 10006
PUBLIC RELATIONS ADVISER - 60836
1. A baccalaureate degree from an accredited college and three years of satisfactory full-time, experience in public relations, journalism or advertising; or
2. Education and/or experience equivalent to "1" above.
The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.
The City of New York is the most iconic and dynamic city on the planet. With a population of more than 8.4 million people, New York is not only the largest city in the United States — it is the academic, cultural, commercial, and financial capital of the world.
City government is filled with opportunities for talented individuals seeking to improve their communities and make a meaningful difference in the lives of their fellow New Yorkers. Every day, the City’s more than 300,000 employees improve infrastructure, provide vital social services, build technology, protect health and safety, and so much more. Join us today at: http://www1.nyc.gov/jobs
The City of New York offers its employees:
• A chance to build the future of this city. New York City government is at the crossroads of where policy, great ideas, city services, and smart urban planning meet the lives and needs of every day New Yorkers.
• Competitive salary and benefits. Hiring packages include a competitive salary, health benefits, various pension plans, employee assistance programs, and individual retirement accounts.
• Diverse career opportunities. As the largest local government in the United States with more than 40 agencies, the City of New York offers a broad spectrum of opportunities — from education, housing development, and public health to sustainability, economic growth, technology, and emergency management.
• Career Satisfaction. As a City employee, you will have the chance to shape the future of New York City and improve the quality of life for your family, neighbors, and fellow New Yorkers.
• Equal Opportunity and Inclusion. The City of New York is an equal opportunity employer that prohibits discriminatory action against City employees and applicants for employment based on their actual or perceived race, color, national origin, ethnicity alienage, citizenship status, gender, religion, creed and all other protected categories.
