Job Description

Director of Sales & Marketing – Printing Division

Position Overview

Our client, an established international manufacturer of high-performance materials and innovative printing solutions, is seeking an experienced Director of Sales & Marketing to lead commercial strategy and drive growth across its North American Printing Division.

This senior leadership position oversees sales and marketing operations for two distinct business units specializing in screen printing and industrial imaging solutions.

The ideal candidate is a strategic, results-driven commercial leader with a strong background in industrial sales, business development, and team leadership. This individual will be responsible for expanding market share, strengthening customer relationships, developing new business opportunities, and building a unified, high-performing sales and marketing organization.

This is an opportunity to play a key role in shaping the commercial direction of a well-established manufacturing organization with an international presence.

Key Responsibilities

• Develop and execute an integrated sales and marketing strategy across two business units to drive revenue growth and market expansion.
• Lead, mentor, and develop multi-location sales and marketing teams, establishing clear performance goals and accountability.
• Oversee sales budgets, forecasting, pricing strategies, and P&L contributions.
• Identify and pursue new business opportunities, strategic partnerships, distribution channels, and key accounts.
• Manage and strengthen both direct sales and distributor/channel sales networks.
• Drive collaboration and cross-selling opportunities between business units.
• Oversee marketing initiatives, including brand positioning, product marketing, digital marketing, trade shows, and customer communications.
• Monitor industry trends, competitive activity, and customer needs to identify growth opportunities.
• Collaborate with product management, R&D, and operations to align commercial strategies with product development and manufacturing capabilities.
• Build and maintain strong relationships with key customers, distributors, and industry partners.
• Present sales performance, forecasts, and strategic initiatives to executive leadership.
• Represent the organization at industry events, trade shows, and customer meetings.

Qualifications & Experience

• Bachelor's degree in Business, Marketing, Engineering, or a related field; MBA preferred.
• 10+ years of progressive sales and marketing leadership experience, preferably within printing, screen printing, industrial imaging, graphics, or related manufacturing industries.
• Minimum of 5 years of direct people-management experience, including leadership of managers and/or geographically dispersed teams.
• Proven experience managing multiple product lines, divisions, or business units.
• Strong background in both direct sales and distributor/channel sales models.
• Demonstrated success developing high-performing sales teams and driving measurable revenue growth.
• Experience with P&L responsibility, budgeting, sales forecasting, and pricing strategies.
• Strong commercial acumen and the ability to develop and execute long-term growth strategies.
• Experience using CRM systems, sales analytics, and performance metrics to guide business decisions.
• Excellent communication, negotiation, and executive presentation skills.
• Ability to collaborate effectively across sales, marketing, engineering, product development, and operations.

Preferred Qualifications

• Industry experience in screen printing, digital imaging, industrial printing, textiles, or graphics-related markets.
• Experience leading commercial teams across multiple manufacturing locations.
• Proven success expanding market share, developing new distribution channels, and introducing new products.
• Experience integrating sales and marketing strategies across distinct business units.