Job Description

Director of Sales

IHG Luxury, Lifestyle & Managed Hotels

IHG Luxury, Lifestyle & Managed Hotels is seeking a qualified, experienced, results-driven candidate for the position of Director of Sales. This position will report to the Field Director, Sales & Marketing, Commercial Services.

The Director is a strategic leader responsible for driving revenue growth, optimizing marketing initiatives, and providing interim leadership during periods of transition, expansion, or restructuring. This role is ideal for a seasoned executive who thrives in fast-paced environments and can quickly assess, strategize, and execute sales and marketing plans to stabilize and elevate performance.

This role also requires an understanding of Group Sales. This position will be responsible for identifying, developing, and maintaining accounts to drive revenue and market share growth within the luxury consortia segment for the IHG Luxury, Lifestyle & Managed hotels. You will work with each participating hotel within Commercial Services to grow each property’s group segment revenue goals and manage customers’ day-to-day needs while identifying viable opportunities for deliberate initiatives designed to improve operational and financial performance.

Key Responsibilities:

Leadership:

• Provide hands-on leadership during vacancies, transitions, or new openings.
• Conduct operational assessments and implement performance improvement plans.
• Train and mentor sales and marketing teams to ensure continuity and excellence.
• Deliver regular performance updates to regional and corporate leadership with clear KPIs.
• Sales Strategy & Execution:
• Lead and manage all sales efforts across group, negotiated, luxury sales, and catering segments.
• Utilize IHG systems such as Merlin, Concerto, Amadeus and Salesforce to manage performance and reporting.
• Analyze STR reports, market trends, and business mix to optimize pricing and positioning.
• Build and maintain relationships with key accounts, travel planners, and corporate clients.
• Oversee RFP responses, contract negotiations, and revenue-driving initiatives.

Marketing & Brand Compliance:

• Execute property-level marketing plans aligned with IHG brand standards and global campaigns.
• Collaborate with IHG’s digital marketing and loyalty teams to enhance online presence and leverage IHG One Rewards.
• Manage local promotions, partnerships, and community engagement to boost visibility and bookings.
• Ensure brand consistency across all guest touchpoints and marketing channels.

Qualifications:

• Bachelor’s degree in Hospitality, Business, Marketing, or related field
• 8+ years of progressive hotel sales and marketing experience, including leadership roles.
• Strong understanding of revenue management, distribution, and loyalty strategies.

Skills

• Ability to travel frequently and adapt quickly to different property cultures and markets.
• Proven successful selling and negotiation skills with multi property experience.
• Possess excellent organization, project management, presentation, and verbal and written communication skills
• Proficiency in IHG tools: Merlin, Concerto, Amadeus Agency + Demand 360, Delphi, Salesforce, Meeting Broker, PowerPoint, Opera and Brand.com platforms.

Ability to work independently and deliver results under tight timelines

Location -This role is remote if you reside outside of the Metro Atlanta area. If you reside in the Metro Atlanta area our hybrid work structure is an expectation of three (3) days a week in office.  This expectation may be adjusted to evolve with the changing needs of the business.

What We Offer

From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life, impressive room discounts, and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow, and make a difference in a collaborative environment. We know that to work well we need to feel well – both inside and outside of work – and through our myWellbeing framework we are committed to supporting wellbeing in your health, lifestyle, and workplace.

The salary range for this role is $100,000 – $135,000. This job is bonus eligible.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and many other benefits for eligible employees.

So join us – you’ll become part of an ever-growing global family.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?