Home Care Evolution

Director of Sales Growth & Strategic Referrals

Home Care Evolution  •  $100k/yr  •  Norwich, CT (Onsite)  •  1 month ago
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Job Description

Responsive recruiter Benefits:

  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Paid time off

THE MISSION: DOMINATE THE MARKET

Assured Quality Homecare (ASQ) isn’t just providing care; we are building the dominant aging-in-place platform across Connecticut and Rhode Island. We aren't looking for a "representative." We are looking for a Rainmaker.


This role exists for one reason: To drive sustained census growth by owning referral relationships, controlling the market narrative, and converting trust into revenue.

THIS IS NOT:

  • A junior outreach role.

  • An event coordinator position.

  • A "brand awareness" generalist.

THIS IS:


A high-stakes, field-driven revenue leadership role for a battle-tested healthcare sales professional who eats quotas for breakfast.

WHO YOU ARE


You are a hunter. You don’t wait for the phone to ring; you make it ring. You are the person who:

  • Has the "Black Book": You have deep, active referral networks (Case Managers, Discharge Planners, ALFs, Physicians, SNFs).

  • Embraces the Cold: You have the grit to walk into hospitals and decision-maker offices uninvited and walk out with a partnership.

  • Speaks the Language: You understand how census actually grows (not how it’s talked about in meetings).

  • Owns the Number: You’ve personally carried a quota, hit it, and asked for a bigger one.

  • Thrives on Autonomy: You don't need a map; you need a territory.

THE ROLE OVERVIEW


As the Director of Growth & Strategic Referrals, you own the external growth engine for ASQ.

  • 90% Field-Based: If you’re in the office, you’re losing money.

  • One Brand, One Voice: You will eliminate market confusion and sell our clinical + non-medical integrated platform.

  • Conversion Obsessed: You don't just "build relationships"—you translate those relationships into signed clients and retained revenue.

CORE ACCOUNTABILITIES

  • Census Growth: Net new client admissions and conversion rates are your north star.

  • Pipeline Defense: Identify your top 50 referral accounts and dominate them. You become the default call in your territory.

  • Market Positioning: Articulate ASQ’s high-acuity and dementia-friendly expertise. One story. One promise. No excuses.

  • Revenue Intelligence: Use data—not opinions—to adjust tactics and increase velocity.

NON-NEGOTIABLES (Required Experience)

  • 7+ Years in the Trenches: Proven healthcare BD/sales experience in Homecare, Home Health, Hospice, or Private Duty.

  • The Network: You must have existing referral relationships you can activate on Day 1.

  • The Track Record: A documented history of taking a territory from zero to dominant.

  • The Skillset: Elite closing ability, executive presence, and the resilience to treat "No" as the start of the conversation.

COMPENSATION: BUILT FOR PERFORMERS


We pay top-tier compensation for top-tier results. Period.

  • Base Salary: $100k+ (Commensurate with experience)

  • Aggressive Incentives: Uncapped performance upside tied directly to census growth and quality retention.

  • The Philosophy: If you produce, you will be paid.

FINAL WORD


If you are a "people person" looking for a steady desk job, please keep scrolling.

If you are a closer looking to own a market, build a legacy, and be compensated for the value you create— let’s talk.


Compensation: $100,000.00 per year

Believe it or not, our story begins when our CEO Samanta (Sam), a hospice registered nurse, was challenged by her husband, Caleb, to "Do something about it!"

Working as a hospice nurse caring for the elderly with terminal illnesses, Sam's greatest frustration was that the caregivers hired by her patients' families had no idea what they were doing. It negatively affected her patients' well-being and comfort. After investigating the matter, she found that Connecticut set no standards for home care agency owners or the caregivers they hired to care for others. As a result, anyone could be employed as a caregiver with little to no experience, training, certification, or supervision, and this was often the case and still is today.

After weeks of complaining about this to her husband, being the no-nonsense type of guy he is, he challenged her to "do something about it." Little did he know that she, in turn, would convince him to leave his engineering career and help her start a home care agency, providing the elderly with high-quality caregivers who would keep them well cared for and safe at home.

Since then, Sam has continued to share her vision with countless other professionals. Convincing them to leave their careers and join her fight to be the Gold Standard for home care helping the elderly age in their home's comfort as they so often prefer.

This agency is independently owned and operated. Your application will go directly to the agency, and all hiring decisions will be made by the management of this agency. All inquiries about employment at this agency should be made directly to the agency location, and not to Home Care Evolution Corporate.

Home Care Evolution

About Home Care Evolution

We offer a variety of services for Home Care agencies, on how to improve closing ratios, develop referral sources and sales accounts, master network marketing, leveraging volunteering for business, qualifying accounts, and how to create power partners for business.

This is done through:

Coaching - this is where we will act as your sales director and guide either the business own and/or sales rep on what they need to do to develop accounts and drive revenue.

Professional Development Seminars - if your business has multiple sales reps and business has been lagging, perhaps a professional development day is what you need. We will customize a seminar for your exact product and industry and come in for either a 2 hour or 8 hour seminar. contact us for pricing as it's per person.

Key Note Speaker - Having a conference and looking for expert presenters? We got you covered. At Hurricane Marketing Enterprises we have a variety of topics that can be presented at your event. Educational topics for Marketing and Selling such as “The 5 Steps to Breaking In To New Accounts”, “The Art Of Closing”, “Creating Power Partners”, or “How To Leverage Volunteering For Business”. Motivational Wind Up messages such as “Risk Being The Fool!” or “The 5 Wellnesses”. We have spoken at numerous Colleges, Universities, Support Groups, Networking Events, and more. We guarantee we will “WOO” your audience.

Home Care Evolution Conference - Take all the services you see above. Put them together in one non-stop, high-speed, action packed day and BAM! You have Home Care Evolution Conference. This is designed so that the Executive Director, Sales Manager, or Business Owner can learn everything Steve “The Hurricane” has acquired through the last 17 years of sales and marketing all in one 8 hour day. Its held regionally and space is limited, so act now, register today! For more information go to www.homecareevolution/conference

Industry
Education & Training
Company Size
11-50 employees
Headquarters
Manalapan, NJ
Year Founded
2012
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