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  Develop and execute national/ regional sales strategies to meet short- and long-term business objectives.
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  Analyze sales trends, market opportunities, and customer behavior to inform strategic decisions.
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  Manage sell-in and sell-out performance, ensuring alignment between factory output and dealer demand.
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  Drive achievement of monthly, quarterly, and annual targets for both unit volume and revenue.

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  Identify, recruit, and onboard qualified dealer partners across strategic locations.
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  Define dealer operating standards (1S/3S models) and ensure compliance with VinFast guidelines.
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  Negotiate dealer contracts, margin structures, and investment plans to ensure win–win business sustainability.
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  Evaluate dealer performance using KPIs on sales, service quality, and customer experience; implement corrective actions when needed.

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  Strengthen the dealer management framework, including sales training, incentive programs, and retail audit processes.
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  Work closely with marketing and after sales teams to design campaigns that drive showroom traffic and conversion.
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  Ensure brand consistency and high retail experience at all customer touchpoints.

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  Partner with the Marketing and Sales Operations teams to ensure seamless coordination of pricing, promotion, and product launches.
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  Support the CEO Indonesia in strategic planning and national business reviews.

Requirements

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  Bachelor’s degree in Business, Marketing. (Master’s preferred).
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  Minimum 7 years of experience in sales, distribution, or dealer network management within two-wheeler, automotive industry.
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  Proven success in building and managing dealer networks and achieving large-scale sales growth.
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  Strong financial acumen and experience managing sales targets, budgets, and profitability.
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  Excellent relationship-building skills with dealers, distributors, and business partners.
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  Excellent communication, negotiation, and relationship-building skills.
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  Demonstrated leadership ability to motivate and develop high-performing teams.
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  Fluent in English

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  Entrepreneurial mindset.
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  Experience in start-up or market-entry environments within mobility or energy sectors.
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  Data-driven and digitally literate, with understanding of DMS, and retail analytics systems.
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  Passionate about sustainability, customer experience, and innovative mobility solutions.