Job Description

The Director of Sales – Cruise Channel is responsible for identifying and driving profitable growth opportunities across key customers within the Cruise Channel. This role has a unique responsibility of focusing on building strong, lasting relationships with both headquarters and field leadership, while ensuring operationally orders are delivered and triaged appropriately. This role will be expected to deliver against key metrics including volume, gross profit, and program execution, while partnering closely with our bottling system to unlock mutual growth for both the Coca-Cola system and our cruise line partners—supporting both short-term results and long-term success

RESPONSIBILITIES:

• Build strong, value-driven relationships with key partners to grow the business on both sides.

• Lead a large portion of administrative tasks including order and invoice reconciliation, which is critical and unique to this role.

• Drive volume growth with corporate constituents as well as on-ship personnel by gaining alignment and commitment on key initiatives and programs.

• Collaborate with internal teams to develop and execute business plans that meet customer needs and grow category volume and profitability.

• Develop and execute customer engagement strategies, using solid financial acumen to influence decision-makers and key stakeholders.

• Ensure effective coordination and execution of all agreed-upon initiatives. Align both customer and internal resources to deliver results and successfully execute the annual business plan.

• The most critical parts of this role include strong cross-collaboration/internal influence (ability to lead), bottler communications, alignment and performance management and deeply customer centric - driving growth, building and maintaining the relationship (trust-based partnership), deep understanding of their business objectives, operational realities, and where Coke can add and deliver value. A global mindset and again understanding of the industry will be critical, especially as we solve for long-term

REQUIREMENTS:

• Bachelor’s degree or equivalent work experience is required.

• 7+ years of Sales or Operations experience within the beverage or CPG industries.

• Location preference in the FL (Miami, Tampa, Ft Lauderdale areas)

• 25%+ Travel required

• The ability to lead, prioritize, collaborate, and execute complex projects. Relationship management (suppliers, contractors, bottlers) knowledge of third-party supplier/contractor culture/core competencies is required.

• Knowledge of supplier capabilities and performance to enhance and manage relationships (specifically foodservice distributor suppliers) is required.

• Supply Chain operations and bottler network expertise is needed, along with an understanding of how to collaboratively solve problems quickly and agilely and ability to recommend best solutions that gain all parties support and lead to win-win results.

• Ability to build and execute business plans, solutions, and contingency plans

• Experience leading regular business reviews with customers and bottlers Proven ability to manage and execute complex, cross-functional programs that deliver growth

• Marketing acumen and ability to connect Coca-Cola Brands with our cruise partners in a meaningful way

• Communication & Presentation Skills – Clear, compelling communicator able to present strategies, insights, and recommendations to executive audiences.

• Customer-Centric Mindset – Deep understanding of customer needs and guest experience, with a focus on creating solutions that deliver mutual value.

• Package Diversity: Cruise Channel deals in dispensed fountain, Coca-Cola Freestyle and many other packages distributed by our bottling partners. Candidate must be comfortable with the route to market and financial mechanics of all platforms and packages.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Account Management, Business Development, Business Planning, Communication, Consultative Sales Management, Contract Agreements, Customer Relationship Management (CRM), Decision Making, Forecasting Process (Inactive), Leadership, Long Term Planning, Marketing, National Account Sales, Negotiation, organization, Pitch Presentations, Relationship Building, Relationship Management, Sales Forecasting, Sales Management, Sales Process, Strategic Selling, Teamwork

Pay Range:

United States of America: 141,000 USD - 165,200 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

TAMPA

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 16, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.