Job Description

Classification Title:

DIR, Sales & Marketing

Classification Minimum Requirements:

Master’s degree in an appropriate area and six years of relevant experience; or a bachelor’s degree in an appropriate area and eight years of relevant experience.

Job Description:

Public media organizations WUFT‑TV (PBS), WUFT‑FM (NPR News/Talk), and WUFT.org, part of the University of Florida’s Division of Multimedia Properties within the College of Journalism and Communications, are seeking a strategic and mission‑driven leader to serve as the Director of Revenue Development & Corporate Support.

This senior leadership role is responsible for driving revenue growth and overseeing corporate support, underwriting, and sales strategy across UF’s public media properties. The ideal candidate will bring a forward‑thinking approach to strengthening partnerships, expanding sponsorship opportunities, and advancing the financial sustainability of WUFT’s public‑service mission.

The ideal candidate is an experienced media sales leader who understands both the business and mission of public media. This person should be a strong coach, strategic thinker, relationship builder, and team motivator who can create structure, accountability, and momentum while keeping the work aligned with the University of Florida’s public-service mission.

Key Responsibilities

• Oversee sales, digital sales, underwriting, and corporate support activities for the Division of Multimedia Properties. This includes direct management of sales and traffic staff, development of short- and long-term revenue strategies, assessment of market opportunities, and leadership of the overall sales effort.
• Oversee revenue budgeting, sales forecasting, inventory management, pricing, packaging, account management, sales projects, and ongoing accountability reporting.
• Oversee budgetary responsibilities in partnership with the Director of Finance and Administration which requires careful oversight of revenue performance, accounts receivable, and profits.
• Develop and maintain an ongoing sales-training program, provide individualized coaching when needed, reinforce best practices, and build a high-performance culture grounded in confidence, clarity, accountability, and mission alignment.
• Collaborate with programming, operations, public relations, membership, business office, and external programming partners to support programming, audience development, outreach, educational impact, and revenue opportunities.
• Cultivate strong relationships with advertisers, corporate supporters, community leaders, media partners, agencies, and prospective clients to identify and develop new revenue opportunities.
• Maintain high standards of quality control across revenue-related operations, including oversight of traffic, research, staff performance, morale, and promotional efforts.
• The Director will supervise ad lead a team and establish regular meetings with revenue-related staff and ensure appropriate standards for sales activity, follow-up, and performance.
• Contributes to policy development and interpretation in consultation with the Executive Director of the Division of Multimedia Properties.

Work Schedule and Travel
The normal work schedule is Monday through Friday, 8 a.m. to 5 p.m.; however, additional hours may be required based on business needs. Travel within and outside the market is required to develop revenue opportunities, support professional development, and coordinate with program suppliers and partners.

About the Division of Multimedia Properties

The University of Florida’s Division of Multimedia Properties operates public media and broadcast platforms that serve North Central Florida and beyond through trusted journalism, educational programming, public affairs content, emergency information, and community service. The Director of Revenue Development & Corporate Support will play a critical role in supporting the sustainability and growth of these services through mission-aligned revenue development.

About the College of Journalism and Communications

The College of Journalism and Communications is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) and is home to four departments – Advertising, Journalism, Public Relations, and Media Production, Management, and Technology (MPMT). The college provides hands-on learning immersion experiences through the Innovation News Center, The Agency, Frank Gatherings, the Division of Multimedia Properties, the Summer Media Institute, undergraduate research, various extracurricular groups, and activities, etc.

The College of Journalism and Communications respects and recognizes activities that are consistent with our mission. We are committed to an inclusive environment, preeminent scholarship, cross disciplinary education, superior skills development, and collaboration spanning the science and practice of communication to produce significant societal impact on a local, state, and global scale.

About the City of Gainesville (Click Here)

Gainesville is home to Florida's largest and oldest university and is one of the state's centers of education, medicine, cultural events, and athletics. Additionally, the city boasts a regional transit system, a regional airport, and a 72-par championship golf course. Known for preservation of its natural surroundings, Gainesville is home to natural freshwater springs, lakes, and numerous state parks. Its beautiful landscape and urban "forest" have earned Gainesville a reputation as one of the most attractive cities in Florida.

UF Benefits

At the University of Florida, you will not only find competitive salaries, but you’ll enjoy elevated benefits and leave options, tuition assistance programs, and stability and support with opportunities for advancement and career growth that only UF can offer. To view the university’s Total Reward benefit package, please click here, https://benefits.hr.ufl.edu

Expected Salary:

$80,000 TO $90,000 PLUS COMMISSION

Required Qualifications:

Master’s degree in an appropriate area and six years of relevant experience; or a bachelor’s degree in an appropriate area and eight years of relevant experience.

Preferred:

• Preferred candidates will bring a strong record of success in media sales management, including 10 years of demonstrated accomplishment in media sales leadership.
• Experience working across television, radio, online, mobile, and digital media platforms is strongly preferred.
• Demonstrated knowledge of operational and revenue challenges facing media organizations, along with proven systems and strategies for addressing current and emerging opportunities.
• Previous experience as a sales manager in the media business is highly preferred.

Special Instructions to Applicants:

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Any questions should be directed to search panel chair Rob Harder (rharder@ufl.edu).

If an accommodation due to a disability is needed to apply for these positions, please call (352) 392-4621 or the Florida Relay System at (800) 955-8771 (TDD).

The University of Florida is a public institution and subject to all requirements under Florida Sunshine and Public Records laws. Searches are conducted in accordance with Florida's Sunshine Law.

Health Assessment Required:
No