Blue Light Card. Individually great, together unstoppable
The Role and the Team
We’re looking for a director to run BLC Near Me: Building the platform that connects our members with local offers from businesses in their communities. This role is accountable for the full end to end development and delivery of this proposition: owning proposition, product, go to market, and commercial performance.
You’ll lead a cross functional squad across product, engineering, design, data, commercial, and marketing, owning both sides of the marketplace: member engagement, and SME acquisition and retention. You’ll set targets, define how the business operates, and be accountable for outcomes, backed by the broader BLC platform.
We’re looking for someone who uses AI to rethink how work gets done, not just optimise existing processes. Someone who reasons from first principles, moves quickly, and stays close to execution.
This is a hands-on leadership role. You’ll shape what gets built, drive GTM directly, and make fast, evidence-based decisions.
This is a Fixed term contract role until May 2027.
What You’ll Do
Define and evolve the proposition, what we build, for whom, and why it wins against alternatives
Lead the product and engineering squad through a rapid build and iterate cycle
Drive go to market across both sides: member discovery and habitual usage, SME acquisition, onboarding, and retention
Own performance metrics, setting targets, tracking progress, and driving outcomes across usage, revenue, retention, and unit economics
Run structured experimentation, designing tests, learning fast, and scaling what works
Build the operating model, the processes, tooling, and ways of working needed to take this from early traction to durable scale
Create clarity from ambiguity, translating a large opportunity into a focused, sequenced plan
Set the standard for how AI changes the way this team works, not as a tool adoption exercise, but as a genuine rethink of how a small team diagnoses, builds, tests, and scales faster than teams previously could
What You’ll Bring
Experience leading complex programmes and delivering at a senior level in fast moving environments
Excellent proposition development skills, with the ability to identify customer value and shape compelling products and experiences
Commercial and marketing capability, ideally including product marketing experience
Good understanding of sales and marketing, with a clear view of how commercial growth is driven
Product management experience, including working closely with engineering and design teams to build and iterate quickly
Experience owning a business line, product area, or commercial initiative as a GM, business owner, Chief of Staff, or similar leadership role
A background in strategy and operations within a tech or digital business
First principles reasoning, with the ability to create clarity and structure in ambiguous environments
A practical and opinionated approach to AI, using it to rethink workflows, execution, and team effectiveness rather than simply layering it onto existing processes
A track record in high growth, low maturity environments where you created structure rather than inherited it
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.
Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we’ll prioritise candidates who meet both the essential and desirable criteria for the role.
What We Offer
Hybrid working and flexible hours
EV charging and free parking onsite at HQ
25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
A company bonus scheme
Your own Blue Light Card and exclusive access to thousands of discounts
Generous funded BUPA medical insurance covering pre-existing conditions
Auto-enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions
Enhanced parental leave and absence leave
Healthcare cashback plan
Employee assistance programme (including mental health support) and mental health first aiders
Great social events e.g., festive party, summer party, team socials, sports matches
Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards
Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
Onsite gym at HQ (including access to free HIIT & stretch classes)
Strong learning and development culture and personal growth fund
#LI-Hybrid
We're the dedicated rewards service for the frontline community, supporting millions of members across the UK.
Our community are at the heart of everything we do. We show our appreciation to those that are always there for us with over 18,000 partners offering local and national, online and in-store discounts, helping our members save as much as money as possible. We also say thank you by offering exclusive access to sought-after events to help members enjoy their well-earned time off.
For more information on who qualifies and the offers available, visit www.bluelightcard.co.uk.
We’re dedicated to supporting those who support others, and this includes our incredible colleagues. We believe that a happy, healthy, and motivated workforce is key to our success.
If you want to a difference and work for a growing technology business, check out our latest jobs by visiting our careers page https://careers.bluelightcard.co.uk/.
