Mediaplanet is a world leader in content marketing, creating powerful campaigns together with 15,000+ clients globally. We make branding easy by managing the entire value chain – from concept and production to distribution and collaborations with influencers and world-renowned media houses. As part of Caybon, we have 10 offices across Europe and North America. As the Integrated Production Manager, you will be responsible for overseeing the coordination and execution of print and digital campaigns production across the US market
We are now looking for a Director of Product Strategy & Development.
About the Role:
This role focuses on leading product development and production while driving strategic decisions through research and data-backed insights. The position is responsible for onboarding and testing new products, as well as creating sales enablement materials to improve deal size and client retention.
The role is a full-time position based in the Mediaplanet’s NYC office in Flatiron. You are expected to work from the office at least 4 days per week (M-Th). You will report to the Managing Director of the US market.
Pay: $120,000 annual salary
Qualifications:
· 10+ years of experience in product development or production management
· Strong research and analytical skills to inform content and product strategy
· Experience with product onboarding, testing, and lifecycle management
· Ability to create sales enablement materials and translate insights into action
· Proven track record of supporting client retention and business growth
Key Responsibilities:
Production Team Management & Oversight
Lead and manage the day-to-day operations of the production team
Oversee project timelines, workflows, and deliverables to ensure on-time, high-quality execution
Establish and optimize production processes and best practices
Allocate resources effectively across projects and priorities
Mentor and develop team members, ensuring strong performance and growth
Collaborate cross-functionally with editorial, sales, and leadership teams
Ownership of the distribution budget and costs
Sales Enablement
Develop sales enablement materials (pitch decks, product one-pagers, case studies)
Translate product offerings into clear, compelling value propositions for clients
Partner with sales teams to identify opportunities to increase deal size and close rates
Provide insights and data to support client conversations and proposals
Continuously refine messaging based on market feedback and performance
Support retention efforts through post-sale materials and client-facing insights
Product Review & Development
Conduct ongoing reviews of existing products to assess performance and identify improvements
Lead research and analysis to inform product strategy and innovation
Oversee onboarding and testing of new products and offerings
Identify market trends and client needs to guide product development
Work cross-functionally to refine and launch new products
Track product performance metrics and iterate based on results
Mediaplanet delivers best-in-class content marketing campaigns for more than 8,000 clients around the globe. We were founded in Stockholm in 2002 and have since grown into the world’s leading content marketing group, with 12 offices across Europe and North America.
We make branding easy for our clients by taking care of the entire value chain – from concept to production and distribution, and by collaborating with top influencers and world-renowned media houses. Each year, we develop and produce 900 themed campaigns in 11 languages within our key content verticals: health, lifestyle, technology, business and cause.
Mediaplanet is a part of Caybon. https://caybon.com
