Job Description

Think Instagram ads are the best? It’s only the beginning. As Director, Instagram Business Ranking & Delivery, you will be accountable for pushing the frontiers of ads relevance for billions of people who use Instagram every day. Leveraging state of the art techniques and technologies powered by Meta’s massive compute platform, you will drive the next generation of what ads relevance means, and power Meta’s core advertising business.

This is a manager role, leading a team of ~8 Members of Product Staff at Instagram. Your team supports Ads Ranking, Ads Delivery, Ads Privacy, Brand Safety and Trust. You would be accountable for long term strategic planning, driving strong execution through your team, supporting engineering in key tradeoffs, and driving data-driven decisions. You will partner with teams in central Ads, Facebook and Instagram organic relevance.

This role is for you if you are in love with solving complex problems at the intersection of data, modern recommendations technology and building great experiences for real people at scale. The ideal candidate will have substantial management experience building high performance teams, experience in ML and AI technology and development approaches, and a keen sense of how to make complex tradeoffs in the relevance space.

Responsibilities

Own strategy and results for core ads ranking and delivery.

• Set the direction and investment priorities that improve ad relevance, advertiser performance, and sustainable revenue growth across Instagram.
• Advance the ads system end to end.
• Partner with Engineering to evolve ranking models, signals, and the multi-stage delivery funnel, balancing business value with latency, reliability, and capacity efficiency.
• Lead responsible monetization.
• Own the product agenda for IGB privacy, brand safety, and integrity, working with specialist partners to build effective safeguards and trustworthy experiences for people and businesses.
• Make consequential tradeoffs.
• Establish clear goals and make decisions across near-term revenue, long-term advertiser value, user experience, and ecosystem health.
• Use experimentation and analysis to distinguish durable gains from short-term wins.
• Drive alignment across organizations.
• Shape shared priorities with Instagram and Meta’s ads teams, resolve dependencies, and communicate clear recommendations to executive leadership.
• Build an exceptional product organization.
• Hire and develop strong leaders and individual contributors, set clear accountability, and hold a high bar for product judgment and execution.
• Lead as a builder.
• Establish a hands-on Product Staff culture that uses AI tools to analyze data, prototype ideas, and automate routine coordination—while preserving rigor and partnering deeply with functional experts.

Qualifications

12+ years of experience in Product Management and/or Product Design

• 10+ years of experience working collaboratively with engineering, design and user research teams
• 8+ years of experience hiring, managing, and developing both individual contributors and senior leaders
• Critical thinking/analytical leadership experience
• Demonstrated proficiency using AI-enabled tools to build product artifacts at scale
• Experience developing and championing AI-native strategies across organizations
• Experience presenting to senior executive audiences
• BA/BS in Computer Science or related field