Job Description

Director of Product Marketing

Department: Industry Managed Solutions (IMS)

Employment Type: Full Time

Location: Toronto, ON

Compensation: $120,000 - $150,000 / year

We are looking for a transformational Director of Product Marketing to elevate our existing marketing organization into a strategic, insight driven product marketing function. You will lead and mentor a team of marketing managers, specialists, analysts, web developers —and own the strategy, positioning, messaging, and go-to-market execution for our portfolio of products to drive growth, adoption, and customer engagement. You will be responsible for becoming the expert on our market, subscribers, products, and standards to inform cohesive and consistent value messaging to achieve adoption, retention, and growth objectives. This is a high-visibility leadership role ideal for a builder who excels at implementing structure, rigor, and modern product marketing practices within a complex product environment.
This is a hybrid role, requiring periodic in-person attendance

Key Responsibilities

Build & Lead a HighPerforming Product Marketing Function


· Refine the current team roles and operating model to align with best-in-class product marketing practices.· Coach and upskill team to become strong product marketers.· Establish repeatable processes for messaging, positioning, launches, competitive intelligence, and go to market planning.· Execute responsibly within to meet organizational goals within defined budgets.

Own Product Positioning, Messaging & Value Propositions
· Develop clear, differentiated value propositions that articulate product value across industries, use cases, and segments.· Ensure product messaging is consistent across all channels, assets, and customer touchpoints.
Drive Strategic Go to Market (GTM)


· Lead end to end GTM strategy for new products, enhancements, and market expansions.· Partner closely with Product Management, UX, and Community Engagement teams to ensure successful commercial outcomes.·Create launch frameworks, readiness plans, and measurable success metrics.

Market, Customer & Competitive Intelligence


·Build a robust insights program that provides the organization with ongoing market, buyer, and competitor intelligence.· Translate insights into actionable recommendations for product, sales, and leadership.

Sales Enablement & Revenue Support


· Equip account teams with tools, training, content, and competitive narratives that accelerate engagement velocity.· Work with account leadership to improve success rates and optimize product storytelling.

Cross Functional Leadership· Serve as the connective tissue between Product, Corporate Communications, Community Engagement, and Customer Success.· Influence product roadmaps using data-driven market and customer insights.·Elevate product understanding across the organization.

Skills, Knowledge & Expertise

8+ years of B2B Product Marketing experience, with at least 3 years in a leadership role.· Proven success building or transforming a product marketing function.· Solid experience with platform, SaaS, or complex solutions, exceeding product go-to-market & launch KPIs.· Background working in complex B2B sectors (e.g., retail, healthcare, foodservice, supply chain) and/or deep expertise supporting small business segments is a bonus.

Skills & Capabilities
· Deep expertise in messaging, positioning, segmentation, GTM, competitive intelligence, and sales enablement.· Strong people leadership: ability to coach, mentor, and elevate capabilities across a diverse team· Excellent strategic thinking paired with operational discipline and structure.· Superior cross-functional communication and stakeholder alignment skills.
Analytical mindset with comfort using data to drive decisions and measure impact