Vibe.co

Director of Product Analytics

Vibe.co  •  Paris, FR (Onsite)  •  24 days ago
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Job Description

Vibe at a glance

At Vibe.co, we’re shaping the future of advertising by helping brands connect with audiences in more human, data-driven, and measurable ways. Our platform brings together creativity, technology, and automation to make ad experiences more relevant, efficient, and impactful — across every screen, including CTV.

We’re growing fast- our goal is to 2.5x revenue in 2026, and content will be at the core of how we get there. The stories we tell, the experiences we design, and the value we communicate will define how brands, agencies, and partners see Vibe as a category leader in CTV innovation.

Join us!

YOUR TEAM

You will be Vibe's first dedicated Product Analytics Leader.

Today, Product Managers at Vibe own their analytics end-to-end. While this has worked so far, the increasing complexity of our products, data, and decision-making requires deeper analytical expertise, stronger standards, and more advanced practices.

Your role is to build Product Analytics as a first-class capability across the company: a trusted partner to Product, a driver of better decisions, and a foundation for future scale.

You will work closely with Product Managers, other Analysts, Data Platform, Data Science, and Engineering teams across all domains (DSP, Performance, Supply, Platform).

YOUR MISSION

You will define, lead, and scale Product Analytics at Vibe. You will be expected to have and communicate a vision for what the function should be doing and its value , ensuring you evolve the Analytics organization for higher relevance and impact

Your mission is threefold:

  • Derive larger implications of analyses for the business as a whole, moving beyond individual product features to drive company-wide strategy.

  • Establish credibility by being directly solicited by Senior Management and acting as a peer to Product leadership.

  • Lay the foundations of a Product Analytics team where you will plan missions, evolutions, and resourcing

WHAT YOU WILL DO

  • Product Analytics Strategy & Foundations

    • Structure complex and ambiguous problems into projects where data requires disambiguation.

    • Own project delivery from end-to-end, including planning the roadmap and managing resources (people and data).

    • Drive the development of new and insightful analytical approaches and statistical techniques to justify the validity of results.

    • Act as the Product Owner of analytics tools and data assets, overseeing interfaces, schedulers, and reporting systems.

  • Partnering & Influence

    • Lead large meetings with senior management with a focus on key decisions to be taken.

    • Arbitrate conflicts within projects in scope, both inside and outside of the team, ensuring alignment across functions.

    • Manage sensitive situations and relationships in other teams or functions without damage to the relationship or project delivery.

    • Proactively launch and support new projects for the business as a whole, identifying opportunities that go beyond immediate requests.

  • Metrics, Experimentation & Insights

    • Consistently lead and mastermind the hypothesis generation process to drive high-quality, MECE (Mutually Exclusive, Collectively Exhaustive) hypothesis trees.

    • Guarantee analyses are grounded in reality while effectively anticipating and resolving roadblocks before they occur.

    • Exercise judgment in selecting methods, techniques, and evaluation criteria to distinguish correlation from causation in a real-time environment.

  • Team Building & Scale

    • Hire, retain, and motivate strong analysts and managers , creating an atmosphere of enthusiasm, fun, and commitment.

    • Mentor team members on best practices and develop them on all aspects of the Analytical function.

    • Own the knowledge management function in your area of expertise and drive knowledge-sharing initiatives.

    • Provide input on organizational development, skill sets, and training plans.

WHAT WE’RE LOOKING FOR

  • Deep understanding of technology, products, and business environments, preferably in AdTech.

  • Proven ability to change the thinking of, or gain acceptance from, others in cross-functional environments.

  • Experience presenting work orally and in writing in a clear, synthetic way with actionable next steps to senior management

  • Ability to adapt communication to the audience, bridging the gap between technical data and business strategy.

  • Strong statistical foundations, with the ability to drive the development of new statistical techniques for experimentation and causal reasoning.

  • Experience in planning and organizing team missions and evolutions, including resourcing

  • High proficiency in SQL and data exploration, capable of structuring complex and ambiguous problems

PERKS & BENEFITS

  • Very competitive compensation (salary and stock-options/BSPCE)

  • Remote-first (in France or elsewhere) with the option to work on-site in an ultra-cozy coworking space in the heart of Paris (Morning Laffitte)

  • Health insurance (Alan)

  • Meal vouchers (Swile)

  • Two annual offsites

  • Guaranteed childcare placement

Vibe.co

About Vibe.co

Vibe.co is the all-in-one self-serve platform built for performance marketers who want to turn Streaming TV into a true growth channel. Trusted by over 10,000+ performance-driven brands, Vibe brings digital precision, transparency, and measurable ROI to Connected TV advertising.

Designed for results, not impressions, Vibe helps advertisers drive real performance across metrics like CPA, ROAS, and conversions. Powered by proprietary transactional data, Vibe delivers hyper-targeted TV campaigns with the same accuracy and personalization you expect from Instagram ads—but on the biggest screen in the home.

Vibe gives marketers seamless access to the entire streaming TV ecosystem through one simple, intuitive interface. No agencies, no delays, no middlemen. Just full control, instant activation, and performance you can measure.

Integrated with leading marketing tools like Klaviyo, Segment, HubSpot, Triple Whale, and Northbeam, Vibe connects your customer data to TV in real time for smarter attribution and optimization.

Backed by $80M in funding, Vibe is redefining how modern marketers scale with TV, turning a traditional brand channel into a high-performing, self-serve growth engine.

Get started today on https://vibe.co

Industry
Marketing & Advertising
Company Size
51-200 employees
Headquarters
NYC, New York
Year Founded
2022
Website
vibe.co
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