Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every dayWe value teamwork and celebrate our successes as a team and will value your contribution!
Added Benefits for choosing The Fresh Market Team:
The Fresh Market currently has an opening for a Director of Pricing and Promotions in our Store Support Center, located in Greensboro, NC. This role provides enterprise-level leadership for pricing and promotional strategy and is responsible for ensuring pricing and promotional decisions reinforce our brand promise, drive profitable growth, and deliver strong, clear value for guests.
The Director will lead the development of pricing and promotions capabilities, including strategy, processes, tools, and governance. This role works cross-functionally with Merchandising, Marketing, eCommerce, Finance, Operations, Technology, and Cencosud (our parent copmany) to ensure pricing and promotional strategies are customer-centric, competitive, and consistently executed.
Pricing & Promotional Strategy• Develop and lead enterprise pricing and promotional strategies that balance guest value perception with sales and profitability goals.• Establish clear pricing architecture, promotional frameworks, and value strategies across categories and channels.• Define the role of promotions (e.g., Daily Deals, seasonal offers, category sales) in driving traffic, trial, and repeat purchases.• Monitor competitive pricing and promotional activity and adjust strategies to maintain relevance and differentiation.
Capability, Process & Tool Development• Support the build-out of scalable pricing and promotions capabilities, including data, analytics, decision frameworks, and governance.• Partner with Merchandising, Technology, and Cencosud to identify, implement, and optimize pricing and promotional tools and systems. • Define and implement pricing and promotional processes (e.g., price changes, promotion planning, markdowns, post-event analysis).• Establish reporting and performance dashboards to evaluate pricing and promotional effectiveness.
Cross-Functional Collaboration• Partner closely with Merchandising teams to ensure pricing and promotions support category strategies, product launches, and Own Brand objectives.• Collaborate with Marketing and eCommerce to ensure pricing and value messaging is clear, consistent, and compelling across guest touchpoints.• Work with Operations to ensure pricing and promotional strategies are executable and consistently delivered at store level.• Align plans with margin targets, weigh investment trade-offs, and assess financial impacts of pricing and promotional decisions.
Performance Management & Optimization• Analyze pricing elasticity, promotional ROI, and guest response to continuously refine strategies.• Lead post-promotion and test-and-learn analysis to improve future decision-making.• Identify opportunities to simplify pricing, sharpen value perception, and reduce complexity for both guests and store teams.
Leadership & Team Development• Hire, coach, and develop a high-performing pricing and promotions team.• Set clear performance expectations and foster a culture of accountability, insight-driven decision-making, and continuous improvement.• Serve as a pricing and promotions thought leader and internal consultant across the organization.
Culture & Brand Stewardship• Act as a brand steward, ensuring pricing and promotions reinforce The Fresh Market’s positioning.• Set a positive example aligned with company values, collaboration, and innovation.
QUALIFICATIONS
At a minimum, what you’ll need:
Preferred Qualifications:
REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.
Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.
The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.
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Since 1982, The Fresh Market, Inc. has helped guests make every day eating extraordinary. As a premier fresh-focused specialty food retailer, The Fresh Market is known for our carefully curated offerings and an unparalleled shopping experience that inspires guests to try new products, cook with confidence, and serve easy delicious meals. The Fresh Market currently operates 172 stores in 22 states across the U.S. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Twitter, Instagram or Pinterest.
