This is a remote position.
About the Role
We are looking for an exceptional Director of Performance Marketing to lead customer
acquisition across Meta, Google Search, Performance Max, YouTube, TikTok, and emerging
channels.
Reporting directly to the Chief Marketing Officer, you will own paid acquisition strategy,
performance, experimentation, and marketing efficiency across the business. You will lead a
team of 4–5 specialists, including performance marketers, analysts, and a developer focused on
automation and growth systems.
This is not a traditional management role.
We are looking for someone who can lead a team while remaining deeply hands-on. Someone
who understands the details, can challenge assumptions, dive into campaigns, solve complex
problems, and identify opportunities others miss.
If your idea of leadership is reviewing dashboards and attending meetings, this role is not for
you.
What You’ll Do
â Own customer acquisition performance across Meta, Google Search, Performance Max,
YouTube, TikTok, and future channels.
â Manage and optimize multi-million-dollar advertising budgets.
â Lead and develop a high-performing performance marketing team.
â Design and execute rigorous testing and experimentation programs.
â Improve CAC, ROAS, conversion rates, lead quality, and overall marketing efficiency.
â Build scalable reporting, attribution, and measurement frameworks.
â Partner closely with Creative, Data, Product, and Engineering teams to unlock growth
opportunities.
â Stay at the forefront of platform changes, advertising technology, and industry best
practices.
AI, Automation & Growth Systems
We believe the future of marketing will be increasingly powered by AI, automation, and
agent-based workflows.
You will work closely with developers to identify opportunities where AI can improve campaign
management, reporting, optimization, research, creative testing, and decision-making.
Part of your role will be helping design, build, and deploy AI-powered marketing workflows and
agents that eliminate manual work and improve performance.
You do not need prior experience building AI agents, but you must be excited to learn,
experiment, and help shape how AI transforms marketing over the next decade.
What We’re Looking For
â 5+ years of hands-on performance marketing experience.
â Experience managing at least $5M+ in annual paid media spend.
â Deep expertise in Meta Ads, Google Search, Performance Max, YouTube, and TikTok
paid ads.
â Strong understanding of attribution, tracking, conversion measurement, and marketing
analytics.
â Proven experience leading high-performing teams.
â Exceptional analytical and problem-solving ability.
â Strong commercial judgment and understanding of acquisition economics.
â Curiosity, intellectual rigor, and a bias toward action.
Most importantly, you must be capable of going deep. We want someone who understands the
platforms well enough to personally diagnose issues, challenge recommendations, evaluate
opportunities, and make better decisions than the average good specialist.
Why Join Us
This is an opportunity to build one of the most advanced performance marketing organizations
in the region.
You’ll have significant ownership, substantial budgets, direct access to leadership, and the
opportunity to help define the future of marketing through experimentation, automation, AI, and
world-class execution.
Who We Are
At Maids.cc, everything starts with technology. From our earliest days, we set out to reinvent the home care industry, not by tweaking old processes, but by replacing them with intelligent systems and automation built in-house.
We design our own tools, automate our workflows, and deploy AI at scale, whether it’s chatbots supporting thousands of users, predictive models that optimize operations, or large language models (LLMs) that power decision-making.
Founded in Dubai in 2009, Maids.cc is the #1 domestic worker provider in the UAE and the second-largest employer in the country, with 25,000+ employees. But our real growth story is written in code, and we’re just getting started.
What We Build
Every part of our operation is software-driven. We build tools that optimize processes, reduce human error, and enhance customer and employee experiences.
We invest heavily in artificial intelligence, especially large language models (LLMs), to build scalable, intelligent systems that understand context, learn from data, and deliver real-time support.
How We Work
We believe great talent can come from anywhere, and we’ve built our work culture around that.
Our team operates remotely across the globe, giving people the flexibility to work from wherever they thrive. For those based in Lebanon or Dubai, we follow a hybrid model that combines in-person collaboration with the freedom of remote work.
It’s a fast-paced, highly collaborative environment where autonomy is respected, ideas move quickly, and the best solutions win. We care less about where you are, and more about what you build.
Why Join Us
If you're passionate about AI, systems thinking, and the real-world application of technology, Maids.cc - AI & Tech is your launchpad. You'll work with global talent, build products that impact lives at scale, and grow in a company that’s constantly evolving through innovation.
This isn’t a place where you maintain what already exists. It’s where you build what’s next.
