Persado is a Marketing AI platform used by 8 of the top 10 U.S. banks to help marketing and compliance teams create high-performing, compliant content at enterprise scale. We support organizations in highly regulated industries including banking, insurance, and financial services. Persado has been recognized by Fast Company’s World’s Most Innovative Companies and Built In’s Best Places to Work.
We are hiring a revenue-carrying Director, Strategic Alliances to own and expand a small number of high-impact enterprise partnerships that directly drive pipeline and ARR. Reporting to the CRO, this role is responsible for converting strategic alliances into scalable commercial outcomes through co-sell execution with ISV partners, embedded GTM motions, and enterprise expansion. This is not a traditional channel management or relationship-only partnerships role. The ideal candidate has successfully scaled partnerships generating meaningful partner-sourced revenue, embedded products into broader partner offerings and customer pursuits, managed complex enterprise deal cycles involving multiple stakeholders, and operated effectively in both startup and highly matrixed enterprise environments.
Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.
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Persado understands that the future of customer engagement hinges on better creative and fully compliant, smarter algorithms—so marketers can drive growth at the speed of AI.
Persado AI fuses Martech and Regtech in a single platform using AI agents that optimize marketing performance and compliance in real-time. The tech balances performance, compliance, and effort using automated, AI-powered content optimization that fuels impact. Imagine applying 90% less effort to achieve 20% more conversions.
Our platform is trained on real interaction and transaction data from 1.2 billion consumers, which measures and refines language, emotional response, and customer action.
Brands in the U.S. and EMEA, including 8 of the 10 largest U.S. banks, credit unions, card issuers, retailers, and travel companies, trust Persado to engage customers with high-performing content throughout their journey.
Our customers realize sizable business impact. Persado doesn’t just fuel efficiency gains, we enable companies to update, optimize, and personalize content without added setup, coding, or performance analysis. AI agents negotiate content performance and compliance in real time, optimizing for both. This automation delivers 80% greater efficiency, more revenue, better compliance, and faster time to market.
-- One A large retail bank uses Persado’s automation and integrated workflows to generate, personalize, and approve marketing content across channels, shortening campaign launches from a week to 6 hours
-- A top U.S. bank drove more than $1 billion in incremental revenue in four years.
Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Awards & accolades:
* Bank Technology 2024 Award for Tech of The Future
* Top Leader in CB Insights GenAI for Text Content Generation matrix
* Built In’s Best Places To Work
* Fortune 50 Companies Leading the AI Revolution
* Fast Company’s World’s Most Innovative Companies
