Pearl West is an owner-operator holdco, deep in the ecommerce space, focused on scaling the brands we own. We are self-funded. No external capital, no VC pressure, no portfolio padding. We move fast, we operate what we own, and we obsess over the details that make a brand work: the product, the creative, the funnel, the customer experience, the unit economics.
Our current focus is our pet brand, with strong traction across Amazon, TikTok Shop, and DTC, serving hundreds of thousands of customers across North America. Our portfolio also includes brands in health and wellness, all subscription-driven with strong recurring revenue. Profitable. Self-funded. On a clear path to a meaningful outcome over the next 18 to 24 months.
We are looking for killer operators to join us.
We are hiring a Director of Paid Social to own Meta acquisition end to end. You will personally run the ad account, lead the creative team that feeds it, and push daily spend past levels this team has not seen before.
You inherit a team of roughly 20 (four creative strategists, 16 editors, a media buyer, a CRO analyst) and a mandate to scale new customer revenue 5x in 12 months. Meta is your primary channel. Google, TikTok, AppLovin, and Snapchat exist as supporting channels but Meta is where 80% of your focus lives.
This is not a strategy seat. This is a deep paid social seat. You personally open Ads Manager every day, diagnose campaigns in real time, make scaling calls on the fly, and ship winners on Saturday if Saturday is when the work is. You own ncROAS, ncCAC, and daily ad spend.
Meta is the engine of this business. It is where we generate demand, where we acquire subscribers, and where we fund everything we want to build next. Every new product, every new category, every new brand launch is downstream of our ability to profitably scale Meta.
We need an operator who has sat in the chair at $50K a day, $100K a day, and beyond. Someone who has scaled from $10K a day to $100K a day on a single brand and knows exactly what breaks as you climb. Someone who can diagnose a CPM spike in 10 minutes, rebuild a fatigued creative angle in a day, and hold ncROAS at target while tripling spend.
Who You Are
If every line below feels like we wrote it about you, you are probably the person we are hiring.
If any of these feel like you, we respect the honesty but this is not the role.
Base salary starts at $200K USD and scales based on experience and spend level owned in prior roles. Performance bonus is tied primarily to ncROAS, ncCAC, total ad spend, and revenue growth. Equity participation includes an opportunity to invest at a favorable valuation below internal mark.
If you are reading this and thinking 'this is exactly the role I have been waiting for,' we want to hear from you.
If you are reading this and thinking 'I could probably do this,' we are not the right fit. You want the seat where you know you can do the job before you walk in the door.
We are looking for the operator who has already scaled paid social before and wants to do it again, with real ownership, real upside, and real speed.
If that is you, apply.
All applications go through this form. No DMs, email, or cover letters.
Apply here: https://forms.gle/zRLDH9XHw13L9fus8
Takes about 10 minutes. The form asks for specific numbers: peak daily Meta spend, ncROAS, weekly ad output, hit rate, unit economics. If you've done this work, these numbers live in your head.
We respond within 7 days to candidates we want to move forward with. The form closes as soon as we land the right operator.
Pearl West acquires, builds, and scales high-growth consumer brands.
We partner with brands at key inflection points—whether during founder transition, rapid scaling, or operational reset. Our portfolio includes both acquired brands and brands we’ve built from the ground up, all supported by our in house infrastructure and experienced team.
We’re a lean, driven group of builders, operators, and brand obsessives with a shared passion for scaling what matters.
At the intersection of finance, creativity, product development, supply chain, consumer insight & channel expansion, our team combines analytical rigor with startup energy to grow a portfolio of high-performing CPG brands.
Our leadership comes from diverse backgrounds—marketing, M&A, brand strategy, omnichannel growth united by one thing: an execution-first mindset. Strategy is nothing without momentum, and we believe speed, testing, and relentless improvement are what set good brands apart from great ones.
