Good Shepherd Hospice

Director of Marketing & Media

Good Shepherd Hospice  •  Oklahoma City, OK (Onsite)  •  1 hour ago
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Job Description

The Director of Marketing & Media is responsible for the development, execution, and management of marketing strategies and programs that support growth, brand awareness, community engagement, and recruitment initiatives across a multi-site hospice organization.

Responsibilities

  • Develop and execute integrated marketing strategy, including audience targeting, messaging, quarterly plans, and KPI tracking
  • Execute campaigns, manage SEO, SEM, paid media, and email marketing programs.
  • Oversee website content, performance, SEO optimization, and analytics insights.
  • Develop and manage social strategies, create content, manage engagement, and grow audience.
  • Maintain brand standards, develop creative assets, ensure consistency across channels.
  • Manage PR, media outreach, internal communications, and leadership messaging.
  • Create compelling content across web, campaign, internal and external communications
  • Track performance, build reports, analyze ROI, and optimize campaigns.
  • Coordinate vendors, manage timelines, budgets, and deliverables.
  • Develop brochures, collateral, signage, and ensure alignment with brand messaging.
  • Support hiring campaigns, employer branding, and job marketing strategies.

    • Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 2–5+ years of marketing experience; healthcare experience preferred.
  • Strong knowledge of digital marketing, branding, content development, and analytics.
  • Excellent communication, organizational, and project management skills.
    • Good Shepherd Hospice

    About Good Shepherd Hospice

    Our Mission: Serving People With Compassion and Dignity

    Our Vision: To Provide the Exceptional Hospice Experience

    Good Shepherd Hospice is a growing provider of hospice care with a clear vision for our future, strong leadership to guide us and great opportunities for all current and future employees.

    At Good Shepherd Hospice, our culture of ownership is based on 4 key drivers:

    1. Commitment: Commitment To Our Mission, Vision and Values

    2. Engagement: Engagement With Our Customers, Our Co-Workers, With the Work Itself

    3. Passion: Enthusiasm for the Work and Fellowship in the Workplace

    4. Pride: Pride in the Organization, the Job and Ourselves

    Every member of our medical team – and volunteer staff – receives comprehensive, ongoing training. We are a member of the National Hospice and Palliative Care Association, Medicare Certified and State Licensed.

    Good Shepherd Hospice opened its first office in Oklahoma City in 1995. Today, we have a regional presence serving Oklahoma, Kansas, Missouri and Texas. Along the way, we've touched the lives of more than 20,000 patients and shepherded 50,000+ family members through their time of need, offering bereavement support for as long as they desired it.

    In 2007, Good Shepherd Hospice established the Hospice Care Foundation to provide special support for patients and families, community outreach programs and hospice-related educational opportunities for staff members.

    Industry
    Healthcare & Social Services
    Company Size
    201-500 employees
    Headquarters
    Oklahoma City, OK
    Year Founded
    1995
    Website
    goodshepherdhospice.com
    Social Media