Sony Music Entertainment

Director of Marketing and Communications - RG Live

Sony Music Entertainment  •  London, GB (Onsite)  •  2 hours ago
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Job Description

RG Live is one of the UK's leading live entertainment companies, selling 4 million tickets each year across concerts, light trails and immersive experiences. As we enter the next phase of growth, we are looking for an ambitious marketing leaderwith expertise in ticket sales, audience development and data-driven decision making to drive future growth.

RG Live is home to a highly motivated, collaborative team with a culture of inclusiveness and entrepreneurial thinking. This is a rare opportunity to shape the marketing strategy of a fast-growing live entertainment company and play a central role in the continued success of the business.

RG Live, a leading events promoter and producer and wholly owned Sony Music subsidiary.

What you'll do:

Strategic Leadership

  • Develop and deliver the company's marketing vision and long-term growth strategy.
  • Oversee integrated marketing plans across all live events, tours, festivals, experiences, and venue-based properties.
  • Establish brand positioning and audience growth strategies across multiple markets.
  • Lead annual marketing planning, budgeting, forecasting, and performance measurement.

Revenue & Ticket Sales

  • Drive ticket sales and revenue targets across all events.
  • Develop customer acquisition, retention, and re-engagement strategies.
  • Optimise marketing spend and ROI through data-driven decision making.
  • Collaborate with ticketing partners to maximisesalesthroughpricing and promotional strategies.

Digital Marketing & CRM

  • Oversee digital marketing, including paid media, search, social, display, video, influencer, and programmatic campaigns.
  • Lead CRM strategy, customer lifecycle marketing, and audience segmentation.
  • Grow and monetise first-party data assets.
  • Ensure effective use of digital marketing, CRM and audience data tools.
  • Oversee external agency relationships.

Brand & Content

  • Define and protect the company's brand identity and positioning.
  • Lead content strategy across social media, owned channels, video, creative production, and fan communications.
  • Develop compelling campaigns that enhance audience engagement and drive conversion.
  • Ensure consistency of messaging across all consumer touchpoints.
  • Partners wit hthe Live Teamson external brand and partner pitches, contributing marketing insight, creative thinking, and strategic direction throughout the pitch, brainstorming and planning process.

Audience Insights & Analytics

  • Champion a data-led culture across the organisation.
  • Utilise customer insights, market research, and audience data to inform strategy.
  • Establish KPIs and reporting frameworks for all marketing activity.
  • Regularly evaluate campaign effectiveness and identify opportunities forimprovement.
  • Ensure RG Live has the required tools, data and reporting capabilities to support audience growth, customer engagement and ticket sales.

Sponsorship & Commercial Partnerships

  • Support commercial teams in developing marketing-led sponsorship opportunities.
  • Provide audience and brand insightto strengthen sponsorship proposals and maximisepartnership value.
  • Collaborate with sponsors to create impactful integrated activation s

Communications & PR

  • Oversee corporate communications, publicity, media relations, and reputation management.
  • Lead crisis communications planning and execution where required.
  • Act as a senior ambassador for the company with media, partners, and stakeholders.

Leadership & Team Development

  • Lead,manageand inspiretheRG Livemarketingteam
  • Develop talent, succession plans, and future leadership capability.
  • Foster collaboration across marketing, event,experiencesandfinanceteams
  • Establish best practices and marketing excellence across the business.
  • Serve as a m ember of theRG Liveexecutive board team.

Who you are:

  • You are already in a senior Marcoms leadership position in the entertainment or live industry.
  • You have a proven track record in live events, entertainment, music, sport, festivals, ticketing, or consumer brands.
  • Significant experience managing multi-million-pound marketing budgets.
  • Demonstrable success driving revenue growth through integrated marketing campaigns.
  • Strong expertise in digital performance marketing, CRM, customer analytics, and audience development.
  • Experience leading and developinghigh-performingmarketingteams.
  • Experience delivering measurable results.
  • Knowledge of sponsorship and partnership marketing.
  • Understanding of ticketing platforms and revenue management.
  • Experience within music, live entertainment or experiential sectors.

What we give you:

  • You join a vibrant global community with the opportunity to channel your passion every day
  • A modern office environment designed for you, empowering you to bring your best
  • Investment in your professional growth and development enabling you to thrive in our vibrant community
  • The space to accelerate progress, positively disrupt and create what happens next
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
  • We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Please note that applicants must be at least 18 years of age.

Sony Music Entertainment

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

Industry
Arts & Entertainment
Company Size
5,001-10,000 employees
Headquarters
New York, NY
Year Founded
Unknown
Website
sonymusic.com
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