Job Description

About the Role

LoadUp is hiring a Director of Marketing to own our growth engine across DTC and marketplace channels. This is a strategic, hands-on leadership role based onsite at Avalon in Alpharetta, GA — with direct influence over revenue, customer acquisition, retention, and long-term customer value.

You'll own the strategy and execution of performance marketing, lifecycle marketing, and marketplace growth, leading a high-performing team and reporting into executive leadership.

Responsibilities

Growth Strategy & Performance Marketing

• Define and own the growth marketing strategy across direct-to-consumer (DTC) and marketplace channels, aligning acquisition, retention, monetization, and revenue growth with company OKRs
• Lead and optimize seven-figure media budgets across paid social, paid search, programmatic advertising, CTV, and affiliate marketing (Meta, Google, and beyond)
• Optimize marketing investment against CAC, ROAS, LTV, conversion rate, and unit economics
• Develop channel-level budget allocation strategies based on performance, incrementality, and growth potential

Experimentation, Analytics & Conversion Optimization

• Build a rigorous experimentation program (A/B and multivariate testing) across creative, acquisition funnels, pricing, onboarding, and customer journeys
• Establish growth KPIs and executive-level dashboards for acquisition, retention, revenue, and marketplace performance
• Partner with analytics and data teams on attribution, measurement, LTV/CAC modeling, and reporting using SQL, BI tools, and experimentation platforms
• Maintain strong standards for marketing measurement, tracking, attribution, privacy, and data governance

Lifecycle Marketing & Customer Retention

• Build and scale lifecycle marketing across email, SMS, push, and in-app messaging — including onboarding, retention, reactivation, and win-back programs
• Improve retention and repeat behavior through segmentation, personalization, testing, and behavioral data
• Partner with Product and Engineering to improve customer journeys and remove funnel friction

Marketplace Growth

• Partner with Marketplace Operations and Product to grow marketplace supply and demand
• Develop acquisition and activation strategies for marketplace buyers and sellers
• Identify and scale growth levers that improve marketplace activation, utilization, liquidity, and long-term customer value while protecting unit economics

Leadership & Cross-Functional Strategy

• Recruit, lead, mentor, and develop a high-performing growth marketing organization, including performance marketers, lifecycle marketing specialists, analysts, and creative partners
• Lead agency and marketing technology vendor relationships with clear performance and cost-efficiency expectations
• Partner closely with Product, Engineering, Finance, Analytics, and Operations to prioritize growth initiatives
• Present growth strategy, performance insights, forecasts, and recommendations to executive leadership and board-level stakeholders

Required Experience

• 10+ years of growth marketing, performance marketing, digital marketing, or customer acquisition experience
• 4+ years of senior marketing leadership experience within a DTC, marketplace, platform, or technology-driven business
• Experience leading a website redesign or major conversion initiative.
• Familiarity with marketing automation, analytics, and AI-enabled workflows.
• Demonstrated success scaling paid acquisition across Meta Ads, Google Ads, programmatic, CTV, and affiliate marketing, managing seven-figure or larger digital media budgets
• Proven experience growing a two-sided marketplace or platform business, with a strong understanding of supply/demand growth, customer acquisition, retention, and unit economics
• Experience building and scaling lifecycle marketing programs across email, SMS, push, and in-app channels
• Strong analytical skills with SQL, BI tools, attribution platforms, and experimentation tools, plus experience with modern martech stacks (CDPs, ESPs, analytics platforms)
• Experience measuring and optimizing CAC, LTV, ROAS, conversion rates, retention, and marketing ROI
• Proven consumer acquisition experience in B2C, DTC, or consumer marketplace businesses.
• Executive-level communication skills, with experience presenting strategy and performance results to senior leadership
• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience

Leadership Profile

• A strategic operator who balances long-term growth strategy with immediate revenue and unit-economics opportunities
• A data-first leader who uses analytics and experimentation to accelerate learning and decision-making
• A team builder who develops strong leaders and creates a collaborative, high-performance culture
• A cross-functional partner who translates growth opportunities into Product, Engineering, Finance, and Operations priorities

Benefits

• Competitive compensation
• Health & wellness coverage
• Generous paid time off
• 401(k) with 5% company match
• Monthly lifestyle stipends, employee recognition programs, and referral bonuses

About LoadUp

LoadUp is a tech-powered, on-demand junk removal and home services platform, connecting individuals and businesses nationwide with a vetted network of local providers for removal, disposal, assembly, and hourly labor. Founded in 2014, LoadUp set out to replace an industry known for hidden fees and vague pricing with real-time, upfront pricing and dependable local pros — no guessing, no surprises, just honest service done right. Today, LoadUp is one of the largest on-demand junk removal and home services platforms in the country. We've been named to Inc.'s 5000 list of Fastest-Growing Companies and have been a certified Great Place to Work® since 2019. As we continue growing, we're looking for talented, driven people who want to help reimagine what this industry can be.

Location

Onsite | Avalon, Alpharetta, GA (Metro Atlanta / Greater Atlanta / North Atlanta)