Job Description

Job No: 557891; 05/6/2026

DIRECTOR OF MARKETING

California State University, Los Angeles, invites applications for the above Administrator II position.

The UniversityCalifornia State University, Los Angeles (Cal State LA) is one of 22 campuses within the California State University system. The University is the premier comprehensive public university in the heart of Los Angeles. We offer nationally recognized programs, and our faculty have a strong commitment to scholarship, research, creative pursuits, and service.

As a federally recognized Hispanic-serving (HSI) and Asian American, Native American, and Pacific Islander-serving institution (AANAPISI), Cal State LA recognizes the transformative power of education and embraces its duty to identify and serve the needs of all its students. The University is committed to creating a community in which a diverse population of students, faculty, and staff can thrive.

The Position The Director of Marketing, LA Online provides strategic and operational leadership for digital marketing and demand generation supporting Cal State LA institutionally owned online learning enterprise, LA Online, located in the College of Professional and Global Education (PaGE). Reporting to the PaGE Chief Online Learning Officer, the Director of Marketing will lead the creation and development of the new Cal State LA | LA Online brand, including performance marketing, brand positioning, and lifecycle communications for online degree, certificate, and extension credit programs serving adult and professional learners. As a core leader within an internal Online Program Management (OPM) model, the Director of Marketing is accountable for building and optimizing a high-performing, data-driven marketing operation that increases qualified demand, improves enrollment yield, and lowers cost per acquisition while maintaining institutional ownership of strategy, data, and outcomes.

Required Qualifications & Experience Bachelor's degree from an accredited four-year college or university in marketing, communications, business, or a related field. Minimum of three years of progressively responsible experience in digital marketing, enrollment marketing, or performance marketing. Incumbent must demonstrate an interest or ability in working in a multicultural/multiethnic environment. A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who may apply for the position.

California State University, Los Angeles, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California. As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Desired Qualifications Experience in marketing, online degree, or professional education programs. Experience working within or alongside an internal or hybrid OPM model. Advanced experience with CRM and marketing automation platforms. Strong background in paid media, SEO/SEM, attribution modeling, and conversion rate optimization. Demonstrated ability to use data to drive enrollment growth and efficiency. Experience managing vendors while maintaining institutional ownership of strategy.

Compensation Salary is commensurate with experience and qualifications. Salary range is $5,053 - $16,221/monthly. Budgeted Hiring Salary Range $9,583 - $11,250/monthly. A comprehensive benefits package is provided.

Appointment The Administrator II appointment will be made under the guidelines for management and supervisory employees of the California State University. All rights and benefits associated with this appointment are governed by the Management Personnel Plan.

This position is a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Closing Date Review of applications will begin on May 21, 2026, and will continue until the position is filled; however, the position may close when an adequate number of qualified applications are received. A completed online Cal State LA employment application is required. Resumes will not be accepted in lieu of a completed application.

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 revised July 21, 2017, as a condition of employment.

In addition to meeting fully its obligations under federal and state law, California State University, Los Angeles is committed to creating a community in which a diverse population can live and work in an atmosphere of tolerance, civility and respect for the rights and sensibilities of each individual. To that end, all qualified individuals will receive equal consideration without regard to economic status, race, ethnicity, color, religion, disability, national origin or cultural background, political views, sex or sexual orientation, gender, or other personal characteristics or beliefs.

Candidates must demonstrate ability and/or interest in working in a multicultural/multiethnic environment. Certain positions require fingerprinting. The University actively encourages qualified minorities, women and persons with a disability to apply. Upon request, reasonable accommodation will be provided to individuals with protected disabilities to (a) complete the employment process and (b) perform essential job functions when this does not cause an undue hardship. We are an Equal Opportunity/Title IX Employer.

To obtain employment information for the impaired call:
TDD Line (323) 343-3670
24-hour Dial-A-Job Line (323) 343-3678