Job Description
You will lead all parts of the Marketing team and report to the Chief Revenue Officer. Your
responsibilities will be: • Define, build and execute go-to marketing strategies that support the commercial objective of the
company • Lead and own demand generation. Work closely with the sales and BD teams to align key efforts
around lead generation and customer/partner enablement • Manage and nurture leads and make sure they are programmatically and predictably talked to,
qualified, confirmed, and managed • Responsible for defining and overseeing marketing budgets, OKRs and reporting • Own the corporate brand and messaging, including market differentiation, customer feedback, and
market traction • Focus on company brand awareness through the web, publications, ads, responses to inquiries
from the media, press releases, analyst relations, speaking engagements, notable events and
marketing opportunities • Disseminate brand, customer, and product feedback across the organization
• Support sales team with collaterals, webinars, etc. • Partner with the customer success team to develop customer-centric marketing and retention
program agenda • Build, lead, coach and retain a team of high performing marketing professionals covering content,
product marketing, customer marketing, performance marketing and media
You'll be a good fit for this role if you possess the following traits: • Creative problem solver. When new projects or goals are presented you figure out the best way to
make them happen with the budget and resources at hand. • Broad Marketing experience. You’re a jack of all trades when it comes to marketing and
understands the needs of different business functions so you can be hands-on as needed. • Thrives in a fast-paced environment. You have no problem multi-tasking and balancing priorities
while adapting to changes. • Excellent communication skills. As an effective communicator, you convey information in a clear,
concise and credible manner verbally and in writing.
Requirements • 10+ years of marketing experience (B2B, SaaS and/or Retail preferred) • 5+ years of a proven hands-on track record for a successful global demand generation programs
in B2B SaaS environment with a focus on digital • 3+ years direct experience with carrying a commit, managing a marketing budget, including
headcount and non-headcount resources • P&L and revenue ownership experience • Startup and/or agency experience • Track record in hiring and managing a marketing team that hits demand gen targets • A digital-first marketer with experience in paid media, SEO and performance marketing
• In-depth experience in marketing automation • Excellent project management and organizational skills, with the ability to run, coordinate and track
multiple simultaneous projects and deliverables in a highly dynamic and constantly evolving
context • Excellent written and verbal communication and presentation skills, with the ability to comfortably
interface with all levels of management and to communicate cross-functionally in a structured and
clear manner to influence the outcome. • An inclusive people leader that believes in leading by example • An effective collaborator with a growth mindset. Demonstrated leadership skills, with a willingness
to collaborate internally and externally • Build processes that can be handed off as the team grows