Job Description

Job Location: Glen Ivy Hot Springs Spa - Corona, CA 92883
Position Type: Full Time
Salary Range: $100,000.00 - $125,000.00 Salary/year
Job Category: Executive

Position Summary: The Director of Sales and Marketing will accomplish business development activities by researching and developing marketing opportunities to meet and exceed marketing measures and sales goals, plan and calendar annual sales promotions; implement sales plans and manage marketing staff.
Ability to understand, protect, and communicate the Glen Ivy brand essence to external guests and increase the overall awareness of Glen Ivy in local and regional community. Support brand identity for all aspects of Glen Ivy including distributing branding materials. Highly motivated, detailed-oriented individual will be responsible for overseeing the marketing department and external professional consultants.
This position will help define processes while concurrently ensuring meeting all deadlines on all expectations. The ideal candidate will be a self-starter, driven, hard worker and possess the ability to drive projects forward.
-- Position Qualification Requirements --
License(s): N/A
Education/Training: High School diploma, College degree in Marketing or Business preferred

Experience:
- 3 to 5 years Supervisory/Managing experience of Marketing/Sales/Advertising/Administrative or related field experience with a focus in a service related, high volume, regional, corporate environment , spa/hospitality industry preferred.
- Must be proficient in working with Microsoft Office products (i.e., Word, Excel, Outlook, PowerPoint). Intermediate graphic skills a must. Experience using Word Press, Adobe Photoshop 7, Adobe Illustrator 10, Adobe Acrobat, a plus.
- Word processing and document formatting in MS Word, Excel, PowerPoint, MS Project required, MS Visio a plus
- Working knowledge and understanding of social media marketing, reading deciphering and acting upon Google analytics and email metrics.
- Sound knowledge of the Web and related technologies which includes: user experience design, web development, web services, integration, application management and hosting
- Working knowledge/familiarity with: Authoring tools, Ad serving software/technology, Content management systems, Application servers, and Database servers
- Familiarity with Source Control/Versioning/Content Management and/or Digital Asset Management
- Negotiation skills (especially contract negotiations) with art, radio, promotion vendors
Job-Related Skills: Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Sales Planning, Competitive Analysis, Understanding the Guest and Glen Ivy Experience, Service Promotion Development, Client Relationships, Creative Services

Essential Duties & Responsibilities:
· Oversees the Central Reservations Department.
· Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to annual business plans, in support of vital measures and strategic business initiatives; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards to external communication and marketing and sales efforts; resolving problems; identifying trends; determining system improvements; implementing change.
· Meets marketing and sales financial goals and vital measures by forecasting collateral production requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Creates, directs and manages the annual production schedule with coordinate for the related collateral production work orders.
· Accomplishes marketing and sales goals objectives by planning up to a full calendar year out at a time, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans. Provides quality review for consistent, timely and error free internal and external collateral
· Ability to work and coordinate with multiple departments including central reservations, operations, spa services, finance or individuals nurturing the Glen Ivy culture and voice for deliverables of all marketing
projects and other marketing campaigns to ensure alignment of marketing production work is within business objectives to meet vital measures and goals, and to review priority of ongoing/upcoming work.
· Identifies marketing opportunities by identifying and communicating to the senior leadership team guest requirements; defining the demographics in the market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
· Identifies external vendors as needed for marketing efforts. Responsible for recruiting and managing (selecting, orienting, training, assigning, scheduling, coaching, counseling) and internal employees and external contractors including the contract with Plain Joe Studios; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
· Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
· Provides information by collecting, analyzing, and summarizing data and trends.
· Protects organization's value by keeping information confidential.
· Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
· Accomplishes marketing and organization mission by completing related results as needed. Look for innovative ways to capture potential guests’ attention, make positive brand connections and increase revenue
· Responsible for some project management functions, agenda coordination, meeting and special event planning
· Oversee schedule of Guest Program related activities, instructors and schedules.
· Manages with marketing staff the community giving program
· Manages and orchestrates the internal employee communication including the preparation and distribution of the quarterly employee newsletter.
· Reports to the General Manager and GOCO Hospitality Headquarters for special projects as assigned.
· Involved in all aspects of marketing for the community to include networking, sales, advertising, public relations and community events, not to mention building strong relationships with the surrounding community of health and wellness providers.
· Communication is the key in any new relationship, and our team assures that all expectations are met or exceeded in order to make the lives of our guests vibrant.
· Responsible for all internal communications of brand image and property wide Marketing events.
· Responsible for all property wide promotions to include Food and Beverage and Retail.
Additional Responsibilities:
· Supervise production personnel including external consultants to achieve maximum labor efficiency and margin at the highest level of quality and ensure maximum productivity
· Support and maintain all corporate quality standards, policies, procedures, and work instructions as outlined in the company quality system documentation.
· Continuously learn and share information concerning the spa industry, marketing and public relations, and the guests/communities we serve
· Establish a set of processes and a means of continuous improvement.
· Participate as a team member in intra-company employee relations
· Build a culture of collaboration and strong communication among team members.
· Duties and responsibilities may be added, deleted, or changed to meet the needs of the organization.
· Assume other activities, responsibilities and functions from time to time as directed
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with this job. While this job description is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g., emergencies, changes in workload, rush jobs or technological advances.)