Job Description

Level: Management
Job Location: COR Station-HQ - Irving, TX 75038
Position Type: Full TimeEducation
Level: 4 Year Degree
Travel Percentage: Negligible
Job Shift: Day
Job Category: ManagementPosition Purpose
The Director of Marketing is responsible for the strategic leadership, development, and execution of the organization’s marketing initiatives to drive brand awareness, market growth, customer acquisition, and revenue expansion. This role integrates traditional marketing leadership with advanced data analytics and artificial intelligence technologies to enhance decision-making, optimize campaign performance, and create highly personalized customer engagement strategies.
The Director of Marketing leads the design and implementation of data-driven marketing strategies that leverage AI-powered insights, predictive analytics, and automation to improve marketing effectiveness and operational efficiency. This position ensures alignment between marketing initiatives and organizational objectives while fostering innovation through emerging digital technologies and intelligent marketing platforms.
The Director of Marketing collaborates cross-functionally with executive leadership, sales, operations, and technology teams to translate market intelligence into actionable growth strategies. This role also oversees brand management, market positioning, and digital transformation initiatives that strengthen the organization’s competitive advantage.
Tasks
- Develop and execute comprehensive marketing strategies aligned with organizational growth objectives and market opportunities.
- Lead brand positioning, messaging, and market differentiation strategies across all marketing channels.
- Conduct market research, competitive analysis, and industry trend monitoring to inform strategic marketing decisions.
- Establish measurable marketing goals, performance metrics, and return-on-investment benchmarks.
- Implement and oversee AI-powered marketing technologies to enhance campaign optimization, customer segmentation, and predictive modeling.
- Utilize machine learning and advanced analytics tools to identify customer behavior patterns and forecast market demand.
- Deploy marketing automation platforms and intelligent CRM integrations to improve lead generation, nurturing, and conversion rates.
- Leverage AI-driven content generation, personalization engines, and digital targeting tools to enhance customer engagement.
- Direct multi-channel marketing initiatives including digital advertising, content marketing, social media, email campaigns, and search optimization.
- Implement personalized marketing strategies based on behavioral data and AI-driven insights.
- Optimize website performance, digital customer journeys, and online brand visibility.
- Ensure consistent messaging and brand representation across all digital platforms.
- Establish marketing performance dashboards and data visualization tools to monitor campaign effectiveness.
- Utilize advanced analytics and AI-assisted reporting tools to measure marketing performance and guide strategic adjustments.
- Manage marketing budgets, resource allocation, and vendor relationships to maximize ROI.
- Continuously evaluate and improve marketing processes through automation and technology adoption.
- Partner with sales leadership to align marketing initiatives with revenue generation strategies.
- Support product development and service innovation through market insights and customer feedback analysis.
- Collaborate with IT and data teams to implement and maintain marketing technology infrastructure.
- Provide executive-level reporting and strategic recommendations to senior leadership.
- Recruit, develop, and mentor a high-performing marketing team.
- Foster a culture of innovation, creativity, and data-driven decision making.
- Encourage experimentation with emerging marketing technologies and AI-enabled tools.
- Ensure team members maintain strong technical and analytical competencies in modern marketing practices.
Objectives / Outcomes
- Increased brand awareness and market share.
- Improved customer acquisition and retention rates.
- Enhanced marketing ROI through AI-enabled optimization.
- Data-driven marketing decision-making across the organization.
- Scalable and automated marketing processes.

Qualifications

Qualifications
Education and Experience
Years of

Experience: 7-10 Years of Sales & Marketing leadership experience with increasing levels of responsibility. Exposure or direct experience with a 3PL/Freight Forwarding Organization would be ideal.
Industry

Experience: In-depth Knowledge of specific and/or major industry markets, significant ability to communicate and establish strong relationships with industry partners
Education: Industry-related degree and/or certification
Knowledge
Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language — Knowledge of the structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership techniques, production methods, and coordination of people and resources.
Education and Training — Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Personnel and Human Resources — Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Transportation — Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
Economics and Accounting — Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
Skills
Persuasion — Persuading others to change their minds or behavior.
Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking — Talking to others to convey information effectively.
Coordination — Adjusting actions in relation to others' actions.
Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Negotiation — Bringing others together and trying to reconcile differences.
Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.
Service Orientation — Actively looking for ways to help people.
Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job.
Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Instructing — Teaching others how to do something.
Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Writing — Communicating effectively in writing as appropriate for the needs of the audience.
Time Management — Managing one's own time and the time of others.
Learning Strategies — Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Management of Financial Resources — Determining how money will be spent to get the work done, and accounting for these expenditures.
Mathematics — Using mathematics to solve problems.
Abilities
Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension — The ability to read and understand information and ideas presented in writing.
Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
Speech Clarity — The ability to speak clearly so others can understand you.
Speech Recognition — The ability to identify and understand the speech of another person.
Written Expression — The ability to communicate information and ideas in writing so others will understand.
Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways.
Near Vision — The ability to see details at close range (within a few feet of the observer).
Mathematical Reasoning — The ability to choose the right mathematical methods or formulas to solve a problem.
Number Facility — The ability to add, subtract, multiply, or divide quickly and correctly.
Memorization — The ability to remember information such as words, numbers, pictures, and procedures.