The Integrated Marketing Director for the Encore Membership program sets the vision and leads end‑to‑end, cross‑channel marketing to grow awareness, acquisition, engagement, and value across Encore’s owned channels and through Gap Inc.’s portfolio of brands—Gap, Old Navy, Banana Republic, and Athleta. This leader owns the integrated planning calendar, orchestrates omnichannel campaigns, oversees Encore owned channels and brings Encore to life through experiential activations.
Integrated Marketing Strategy & Leadership
Set the strategic vision and annual/quarterly marketing plan for Encore.
Own the integrated marketing calendar across all Encore channels.
Partners with brand marketing teams to bring Encore to life through the brands
Championcustomer‑first,data‑drivenpersonalization and lifecycle marketing
Omnichannel Campaign Orchestration
Leadcross‑functionalcampaign development (brief→creative→media→
measurement).
Partner with Brand, CRM, Media, Creative, Product, Retail Ops, Analytics and additional
partners as needed.
Social & Content Leadership
Oversee Encore social channels.
Lead content strategy and editorial calendar.
Integrate relevant trends and cultural moments.
Budget, Vendor & Resource Management
Own operational budget for Encore experiences and campaigns
Manage freelancers, vendors, and external creative partners as relevant
Measurement, Insights & Optimization
Establish KPI dashboards for owned channels and campaigns.
Translate insights into action plans.
Governance & Compliance
Ensure brand, legal, privacy, and compliance standards.
Leadership & Stakeholder Management
Lead, mentor, and develop integrated marketing and studio teams.
Communicate plans and performance to senior leadership
Experience integrated, campaign, brand and event marketing; loyalty or membership
experience required.
Experience leading creative/production operations.
Strong financial and vendor management acumen.
Analytical expertise across marketing KPIs.
Excellent communication andcross‑functionalleadership.
Preferred
Retail/multi‑brandexperience.
Social Media channel management.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet. Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2023 net sales were $14.9 billion. For more information, please visit www.gapinc.com.
