The Director of Insurance Solutions serves as the senior subject-matter expert for insurance and annuity solutions within the Brokerage division. This role is responsible for leading the development, delivery, and oversight of insurance-based strategies, including life, long-term care, property & casualty, business insurance, and both proprietary and non-proprietary fixed and variable annuities.
This leader partners closely with Financial Advisors, Relationship Managers, and other client-facing teams to provide expert guidance, identify client needs, and enhance the organization’s capability to deliver comprehensive, risk-managed insurance solutions.
RESPONSIBILITIES:
Leadership & Management
• Provide direct management, coaching, and professional development to the Insurance Specialist, ensuring alignment with departmental goals and regulatory expectations.
• Serve as the senior insurance authority across the Wealth and Brokerage channels, acting as a mentor, consultant, and escalation point for complex cases.
• Build and maintain strong working relationships with leaders in Wealth, Retail, Commercial, and Corporate divisions to embed insurance expertise into client strategies.
• Identify, evaluate, and manage relationships with Independent Marketing Organizations (IMOs), Brokerage General Agencies (BGAs), and carrier partners to expand the division's product capabilities, distribution reach, and non-interest income potential.
Product Expertise & Client Consultation
• Partner with Financial Advisors and Wealth teams to understand client goals, identify insurance needs, and develop customized solutions.
• Meet jointly with clients to provide expert, needs-based recommendations and clearly communicate product features, value, and risks.
• Oversee insurance reviews to determine product suitability, analyze regulatory and market impacts, identify risks, and pinpoint new opportunities.
Training, Education & Sales Enablement
• Lead training programs for Financial Advisors, Relationship Managers, and other bank personnel to improve understanding of insurance solutions and referral opportunities.
• Conduct educational sessions and workshops for branch employees to enhance client financial literacy and promote holistic financial planning.
• Provide coaching and field support to advisors on consultative sales practices, needs-analysis methodologies, and regulatory requirements.
Business Development & Strategy
• Develop and grow insurance-related non-interest income streams through strategic partnerships, referral program development, and expansion of the division's product and distribution capabilities.
• Drive incremental sales and promote ongoing insurance solutions for both new and existing Wealth/Brokerage clients.
• Utilize market intelligence to identify competitive gaps, service needs, and emerging opportunities; share insights with leadership to influence product strategy.
• Collaborate with internal stakeholders to ensure alignment of insurance solutions with broader wealth strategies and client experience goals.
Compliance, Risk Management & Process Excellence
• Ensure all insurance-related activities comply with regulatory standards, industry guidelines, and bank policies.
• Maintain accurate processes, procedures, and documentation in accordance with internal audit and compliance requirements.
• Support the development and maintenance of operational workflows that promote scalability, consistency, and high-quality client outcomes.
• Minimum of ten (10) years of working experience delivering insurance solutions to individuals required, preferably in the life and health area
• Life & Health Insurance Licenses required; advanced designations (CLU, ChFC, CFP, etc.) strongly preferred.
• Proven track record in needs-based selling and management of consultative sales processes.
• Experience working in a bank, brokerage, or wealth management environment preferred.
• Strong client-facing skills with the ability to simplify complex insurance concepts.
• Demonstrated ability to customize presentations and recommendations to individual client goals.
• Strong understanding of insurance and annuity markets, regulatory changes, and financial
industry trends.
• Proficiency in Microsoft Office.
• High school diploma required; Bachelor’s degree preferred.
• Excellent verbal and written communication skills.
• Ability to travel across the entire United Bank footprint.
Please click here to access a list of benefits for which this position is eligible. Additional information regarding United's Mission, Values and Culture can be found here
At United, our strength is our people, and we are committed to nurturing a culture that is reflective of the communities we serve; promotes respect and a shared purpose; and aligns with our core values.
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
United Bank is the community bank for the markets we serve. We offer local decision-making and the personalized service our customers have come to expect since 1839, with the insights, technologies, products, and services of a large bank – and a deep commitment to the communities in which we operate.
We are committed to developing long-term personal relationships with every customer. Our flexible, local decision-making approach enables our team to create customized solutions to help United customers grow and thrive. With more than 220 locations and over 2,500 employees across the Mid-Atlantic and Southeast, our experienced leadership, consistent performance, and focus on relationships make United the bank of choice for our customers, investors, team members, and communities.
We are committed to serving our communities with safe, sound, and secure practices – backed by strong earnings, sound asset quality, and strong capital – that have allowed us to weather any storm for 186 years. Because of this, our employees, customers, shareholders, and communities can rely on us to be their banking partner for decades to come.
Member FDIC. Equal Housing Lender. Equal Opportunity Employer.
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