Job Description

The opportunity

What you’ll own

• Lead the strategy and hands-on execution of a significant paid acquisition program.
• Develop new growth strategies as traditional performance marketing tactics mature.
• Identify, test, and scale complementary acquisition opportunities across creators, affiliates, partnerships, referrals, and emerging channels.
• Build a diversified, repeatable growth engine that does not rely on a single channel or tactic.

• Manage customer acquisition as an investment portfolio, allocating budget across channels, audiences, creative, and experiments based on expected returns and long-term customer value.
• Own performance against CAC, LTV, payback period, contribution margin, retention, and customer quality.
• Determine where additional investment can generate attractive returns, recognize when performance is deteriorating, and adjust quickly.
• Connect acquisition performance with downstream subscription behavior, cohort performance, and lifetime value.

• Work alongside the team to analyze performance, review creative, launch experiments, and solve problems.
• Partner with creative leaders to translate performance insights into new concepts, messaging, and tests.
• Build and optimize a creator-led performance creative pipeline.
• Improve the reporting, systems, and operating rhythms needed to run a sophisticated growth function with a lean team.
• Communicate growth performance, priorities, and risks clearly across the company.

Who you are

• You have 8+ years of experience in growth, performance, or acquisition marketing, with meaningful experience in a consumer subscription, membership, or recurring-revenue business.
• You have personally managed and scaled substantial paid media budgets—not solely through agencies or from an executive distance.
• You understand the full economics of acquisition, including CAC, payback, LTV, contribution margin, retention, and customer quality.
• You have successfully adapted a growth strategy as established channels matured or became less efficient.
• You have built or meaningfully expanded acquisition beyond an existing paid engine.
• You are a highly accountable player-coach who sets strategy, owns outcomes, and remains actively involved in execution.
• You use data to investigate performance, form hypotheses, design experiments, and scale what works.
• You have a strong command of attribution, incrementality, funnel analysis, cohort performance, experimentation, and unit economics.
• You are a strong creative partner who can turn performance insights into concepts, messaging, and tests.
• You use AI to accelerate analysis, experimentation, creative development, and execution—and know where human judgment matters most.
• You prioritize well, move quickly, and bring structure to a fast-moving environment.