Job Description
Director of Global Marketing Operations
Application Deadline: 5 June 2026
Department: Marketing
Employment Type: Full Time
Location: United Kingdom
Responsible for leading and developing the Global Marketing Operations function, ensuring effective systems, processes, reporting, analytics, and operational frameworks are in place to support global Sales and Marketing objectives.
Working closely with Sales, Marketing, Revenue Operations, Finance, Product, Legal, and Web Operations teams, the role will improve operational efficiency, lead management, reporting, and business processes across multiple regions.
The postholder will support the ongoing development and optimisation of marketing technologies, operational systems, and reporting capabilities to improve business performance, pipeline visibility, operational consistency, informed decision-making, and revenue growth.
Key Responsibilities
Pipeline Strategy & Analytics.
Develop and manage processes that generate new business opportunities, track and progress them through the sales process, and support revenue growth and customer expansion.
Develop reporting processes that track how different marketing activities contribute to sales opportunities and provide consistent, accurate data across the full lead and sales journey.
Work with Revenue Operations, Marketing, and Finance teams to define and track key performance measures relating to lead conversion, pipeline progression, deal progression speed, and sources of new business opportunities.
Analyse marketing and business data to identify trends, performance insights, and areas for improvement.
Produce clear and accessible reporting that supports informed decision-making and helps measure the impact of marketing activity on business performance and revenue growth.
GTM Alignment & Lead Lifecycle.
Manage and improve the full lead process from lead generation through to sales handover and opportunity progression.
Ensure clear processes are in place between Marketing and Sales teams for lead routing, scoring, ownership, and handover quality.
Act as a key point of coordination across teams, helping resolve operational issues and ensure global alignment of marketing, sales, and go-to-market activities.
Use sound judgement to identify meaningful business performance trends and provide clear, reliable insights to leadership teams.
MarTech, Data & Segmentation.
Manage and improve marketing technology platforms and tools, ensuring systems are integrated effectively and deliver measurable business value and return on investment.
Support the development and delivery of programmes targeting key customer groups by using CRM, marketing, and customer data to improve visibility of accounts, identify sales opportunities, and support business growth.
Ensure marketing and sales systems contain accurate, reliable, and well-managed data, with clear processes and standards across marketing and operational technologies to support reporting, operational efficiency, and business performance.
Develop reporting and analytics processes that identify where opportunities are slowing down, where performance can be improved, and where there are opportunities to increase revenue.
Manage and maintain accurate and well-structured marketing data, including customer segmentation, account scoring, customer profiles, data quality, and governance standards.
Operations & Execution.
Review existing technology platforms and tools to ensure they deliver measurable business value, remove systems that are no longer effective, and assess new technologies and AI tools to support operational improvement and business growth.
Develop and maintain clear processes, intake procedures, approval workflows, and service standards that support consistent, transparent, and efficient ways of working between Marketing and other business teams globally.
Develop and maintain centralised marketing documentation and information repositories to ensure processes, knowledge, and operational information are accurate, up to date, and easily accessible across the organisation.
Improve and streamline processes relating to budgets, lead management workflows, operational activities, and the intake and prioritisation of work across teams.
Team Leadership & Vendor Management.
Lead, mentor, and develop the Marketing Operations team across reporting, data management, operational processes, marketing technologies, and email marketing activities.
Set clear expectations, support the team in delivering agreed objectives and maintaining high standards of performance.
Manage external Vendors, contractors, and freelancers, including onboarding, scope of work, and ongoing performance management.
Undertake any other duties reasonably required in line with the needs of the SANS.
Skills, Knowledge and Expertise
- Significant experience in B2B marketing operations, including significant leadership experience within global or complex organisations.
- Proven experience leading cross-functional operational and transformation initiatives.
- Demonstrated experience improving and modernising marketing operations through automation, scalable processes, reporting frameworks, and operational improvements.
- Strong experience developing reporting, attribution, analytics, and pipeline management processes that support business performance and informed decision-making.
- Experience deploying AI-enabled tools and automation solutions within a marketing environment.
- Advanced knowledge of marketing technologies, systems, and operational platforms used to support sales and marketing activity.
- Comprehensive understanding of CRM platforms, marketing automation systems, ABM technologies, and marketing analytics tools.
- Advanced Excel skills for budgeting, forecasting, and data analysis.
- Strong understanding of lead lifecycle management, pipeline operations, and revenue processes.
- Ability to interpret and communicate complex data insights to both technical and non-technical stakeholders.
- Proven operational planning, governance, and process improvement capabilities.
- Excellent senior stakeholder management and communication skills.
- Strong leadership skills with the ability to influence and collaborate across matrixed organisations.
- Ability to lead teams through change and operational transformation.
- Strong organisational and prioritisation skills, with the ability to manage multiple initiatives simultaneously.
- Demonstrates accountability, sound judgement, and commercial awareness.
- Bachelor’s degree in Marketing, Business, or a related discipline, or equivalent professional experience.
- Comfortable working within evolving business environments, with the ability to balance strategic planning and practical operational delivery.
- Ability to undertake international travel in line with business requirements.
