Job Description

Full Salary Range: $173,469 - $$251,531 annually

Anticipated Hiring Range: $173,469 - $212,500 annually

Why do I see two salary ranges?

The City of Greeley in compliance with Colorado state law, includes a salary range for all positions posted. This law is intended to improve wage transparency. The City of Greeley, in support of wage transparency posts both the full salary range for each position (what you might anticipate your earnings could be if you work for the City of Greeley for some time), as well as the anticipated hiring range (the range within which the City anticipates making an offer). The actual offer extended will be based on your years of relevant experience, education, certifications and potentially other factors.

City of Greeley's Total Rewards

The City of Greeley is committed to providing a comprehensive total rewards program that supports employees in their work by encouraging excellence and investing in employee development and recognition. This philosophy is grounded in fiscal responsibility, organizational effectiveness, and employee safety and well-being, ensuring the responsible stewardship of public resources while offering meaningful and comparable rewards. This approach ensures that the city remains an attractive, inclusive, and rewarding work environment, while also effectively serving the community.

Benefits: This position is benefits eligible. Please view our benefits guide here.

City of Greeley: Work, Live, and Play in Greeley: https://youtu.be/hX-4F0pG0OY

The Director of Economic Development and Urban Revitalization (EDUR) is responsible and accountable for leadership and management of the department, including its personnel, budget, and resources. As a member of the City’s Executive Leadership Team and in collaboration with all City departments, the Director is responsible for translating City Council priorities into measurable economic development outcomes, removing organizational barriers to execution, and ensuring delivery of projects that generate jobs, private investment, tax base growth, and community benefit. The Director owns the development, update, and execution of the City’s Economic Development Strategic Plan and establishes annual priorities, performance dashboards, and accountability systems for department staff. The Director leads proactive efforts to attract, retain and grow new investment that diversifies and enhances Greeley’s economic base.

Experience, Education, and Skills

Minimum Requirements

• Bachelor’s degree in economics, planning, public or business administration, or related field.

• Ten (10) or more years of experience in progressively responsible positions in an economic development, redevelopment or planning agency, or related private sector experience.

• Experience with mediation, conflict resolution, and effective problem solving.

• Experience with effective problem solving, contract negotiations, site selection, strategic planning and leading interdisciplinary teams.

• Demonstrated success working in a community with demographics similar to the City of Greeley.

• Five (5) years or more supervising a high performance team.

OR

• Any combination of related education, experience, certifications and licenses that will result in a candidate successfully performing the essential functions of the job,

AND

• Possession of a valid driver’s license.

Preferred

• Master’s degree.

• Certification in economic development (CECD or EDI Certificate)

• Knowledge of fiscal impact and community analysis software.

• Knowledge with the use of maps, charts, and other graphic tools.

• Bilingual in English and Spanish.

Knowledge, Skills and Abilities

• Comprehensive knowledge of economic development and urban revitalization principles, including business attraction, retention, redevelopment, incentive tools (TIF, special districts, public-private partnerships), real estate development, land use, infrastructure coordination, and municipal finance.

• Knowledge of workforce development alignment, economic impact analysis, market feasibility, demographic trends, and performance measurement systems.

• Demonstrated skill in developing and executing strategic economic development initiatives with measurable outcomes.

• Skill in leading complex development projects, negotiating agreements and incentives, and conducting financial and risk analysis.

• Strong executive leadership skills, including organizational development, staff supervision, performance management, and cross-departmental coordination.

• Advanced analytical skills to translate economic data into strategic policy and investment recommendations.

• Excellent written and verbal communication skills, including presentation to elected officials, executive leadership, and stakeholders.

• Skill in budget development, fiscal oversight, and strategic resource allocation.

• Ability to provide visionary leadership while ensuring operational accountability and results.

• Ability to evaluate complex proposals, manage risk, resolve development barriers, and make sound decisions in politically sensitive environments.

• Ability to build collaborative partnerships and maintain credibility with elected officials, developers, business leaders, and regional partners.

• Ability to manage multiple large-scale initiatives simultaneously with sound judgment and political acumen.

Travel

Category D-This position requires regular travel within the surrounding region and includes periodic or regular travel outside of the region, which may include national or international destinations. Travel may involve attendance at conferences, training events, or partner collaboration and typically requires overnight stays.

Essential Functions

• Provide overall strategic leadership and operational direction for the Economic Development Department to deliver measurable outcomes aligned with City priorities and values.

• Establish annual department priorities, performance metrics, economic/community indicators, and reporting cadence; monitor results and hold managers accountable for business attraction, retention, expansion, site readiness, redevelopment, and workforce alignment outcomes.

• Lead cross-departmental coordination to accelerate site readiness, infrastructure delivery, entitlement timelines, permitting processes, development feasibility, and Capital Improvement Planning (CIP) alignment.

• Serve as the City’s senior economic development representative; cultivate and negotiate strategic partnerships at local, regional, state, and national levels to advance investment, redevelopment, and workforce objectives.

• Provide executive oversight of real estate strategy, redevelopment initiatives, and complex/high-impact development projects to remove barriers, align resources, and manage risk.

• Direct economic research, impact analysis, and site analysis functions to ensure accurate, timely data on demographics, taxes, fees, entitlements, permitting requirements, infrastructure readiness, and development feasibility to support business recruitment and investment decisions.

• Develop, update, and execute the City’s Economic Development Strategic Plan (target industries, incentive strategies, redevelopment priorities, and measurable goals).

• Implement strategies to preserve and expand the tax base, attract primary employment, strengthen retail vitality, support sustainable revenue growth, and enhance long-term economic prosperity.

• Maintain prospect databases, economic indicators, and performance reporting systems; prepare and present oral/written reports to City leadership, City Council, stakeholders, and the public.

• Collaborate with all City departments to promote the City as a business-friendly community and coordinate with Communications & Engagement on tourism promotion and community branding initiatives.

• Represent the City and engage key partners including University of Northern Colorado, Aims Community College, Chamber of Commerce, Upstate Colorado Economic Development, Small Business Development Center, University District, Downtown Development Authority, Greeley Urban Renewal Authority (GURA), Creative District, and other local/regional/national entities.

• Prepare and administer the department’s annual operating budget and provide input on relevant CIPs.

• Establish and lead a high-performing department, including defining staffing levels and roles, delegating authority through managers, and ensuring organizational capacity is focused on external execution.

• Lead and support hiring, performance evaluation, coaching, professional development, and performance management; ensure accountability for assigned goals and outcomes.

• Ensure effective internal processes, sound business and financial management practices, conflict resolution approaches, and compliance with applicable safety policies and procedures.

• Provide executive leadership and oversight of Urban Renewal Authority programs and activities, ensuring statutory compliance, financial stewardship, and alignment with City economic development priorities.

• Ensure effective coordination of Urban Renewal Authority Board governance, policy development, tax increment financing (TIF) implementation, development agreements, and long-term district performance.

• Oversee preparation of Urban Renewal plans/amendments, financial analyses, and redevelopment strategies; ensure integration with site readiness, infrastructure planning, housing objectives, and private investment goals.

• Serve as the primary executive sponsor for major redevelopment projects within Urban Renewal areas, coordinating across departments, developers, and external partners.

• Establishes and maintains strong working relationships with brokers, businesses and development communities.

• Performs other duties as assigned.

Supervisory Responsibilities

Organize and delegate assignments to team members; Hiring, training, motivating and coaching employees; Evaluate employee performance and goal setting; Hold employees accountable for assigned task and goals; Provide timely and constructive feedback and training opportunities; Provide training opportunities with a focus on employee development; Resolve conflicts and complaints; Analyzing information and processes and develop more effective or efficient processes; Establishing and achieving business and financial objectives; Ensure compliance with safety procedures

Work Environment and Physical Requirements

Work Environment

• Work is primarily performed in a standard office environment within a municipal government setting.

• Frequent interaction with City leadership, elected officials, business executives, developers, community stakeholders, and partner organizations.

• Regular attendance at meetings, public hearings, conferences, and community events, which may occur outside normal business hours.

• Occasional travel within the region and potentially at the state or national level for recruitment, partnership development, or professional engagement.

• Work involves high visibility, public engagement, and interaction in politically sensitive or complex environments.

• Fast-paced environment requiring management of multiple concurrent projects, deadlines, and priorities.

Physical Requirements

• Capacity to perform sedentary work for extended periods, including sitting, computer use, and repetitive hand/arm motions (keyboard/mouse).

• Proficiency in communicating effectively in person, by phone, and via virtual platforms; ability to read and prepare documents, reports, and presentations.

• Ability to travel independently and safely to meetings and development sites, including walking on uneven surfaces and in active construction or redevelopment areas as needed.

• Occasionally lift, carry, or move light materials (generally up to 25 lbs.) such as files, presentation materials, or portable equipment.

EOE Statement: The City of Greeley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training

ADA Statement We are committed to an inclusive and barrier-free search process. We provide accommodations for applicants requesting accommodation through the search process such as alternative formats of this posting. Individuals with disabilities in need of accommodations throughout the search process should contact the ADA Coordinator at:HR@Greeleygov.com

Conditions of Employment: Candidates must successfully complete all pre-employment screenings and employment eligibility verification. Pre-employment screenings include a drug test, a background and national sex offender search, a motor vehicle record search, and for some positions, a physical demands evaluation. For more information about City policies and practices during the recruitment process, including but not limited to EOE, Reasonable Accommodation, and pre-employment screenings, please visit our career page HERE.