Job Description

About CAI

CAI Software builds digital work execution platforms and software solutions that help manufacturing businesses operate with greater clarity and control. Our people bring structure to complexity by replacing fragmented, paper-based processes with connected digital workflows that improve visibility, compliance, and decision-making in real industrial environments. With 45+ years of experience and a presence across 10+ countries, CAI combines deep industry understanding with practical technology. Our team consists of ~800 employees worldwide who work across 15 core industries and support 5,000+ customers, guided by sound judgment, long-term thinking, and outcomes that endure.

CAI Business Units and the Markets We Serve

CAI Software is organized into three business units - Graphic Communications, Process Manufacturing, and Discrete Manufacturing – aligned to the markets we serve. This structure allows our teams to stay close to customer needs while operating with the scale and support of a global software company.

This role is part of our Discrete Manufacturing business unit, which delivers software solutions for manufacturers that produce components and assemblies that become part of larger products. Serving small through enterprise manufacturers in industries such as aerospace, automotive, industrial equipment, and engineered products, Discrete Manufacturing focuses on modern execution—connecting planning, production, traceability, and automation to help manufacturers run more resilient, efficient, and predictable operations.

About the Role

We are seeking a hands-on, data-driven Director of Demand Generation who thrives as both a strategic leader and an individual contributor. This role is responsible for driving measurable pipeline, accelerating new customer acquisition, and supporting customer retention. You will lead our external SEO/SEM agencies, own content and event strategy, and partner cross-functionally with Sales, Product, and Support to ensure aligned go-to-market execution.

This is an ideal position for a high-ownership marketer who combines creativity with analytical rigor and is excited to build scalable programs that directly impact revenue.

What You’ll Do

Demand Generation & Pipeline Growth

• Own the demand-generation strategy with a relentless focus on pipeline creation, conversion, and ROI.
• Run and optimize SEO and SEM programs in partnership with external agencies, ensuring measurable outcomes.
• Build, execute, and analyze multi-channel campaigns that drive qualified leads and accelerate the funnel.

Content & Digital Marketing

• Develop and manage an annual content plan including blogs, whitepapers, case studies, email workflows, and thought leadership.
• Ensure content aligns to the buyer journey and supports both acquisition and retention.
• Oversee website strategy, performance, optimization, and analytics.

Events & Tradeshows

• Plan and execute industry events and tradeshows from concept to post-event ROI analysis.
• Manage budgets, logistics, booth presence, speaking opportunities, and lead capture follow-up processes.

Cross-Functional Collaboration

• Partner closely with Sales to align campaigns, enablement materials, and lead management processes.
• Work with Product and Support teams to ensure marketing messaging reflects product value, customer pain points, and market opportunities.
• Participate in go-to-market planning, new product launches, and customer marketing initiatives.

Analytics & Performance Management

• Build dashboards, models, and reporting frameworks to track marketing performance and forecast pipeline.
• Continuously test, measure, and optimize programs for CAC, LTV, MQL→SQL conversion, win rates, and retention impact.
• Bring a deeply analytical and math-driven approach to decision-making.

What We’re Looking For

• 8+ years of progressive experience in B2B marketing, ideally in SaaS or technology.
• Proven ability to generate pipeline with measurable results.
• Deep expertise managing SEO/SEM programs and agency relationships.
• Strong content marketing background with the ability to write or oversee high-quality materials.
• Experience planning and managing industry events and tradeshows.
• Exceptional analytical skills with proficiency in marketing analytics tools, CRM, and attribution modeling.
• Ability to work both strategically and hands-on as an individual contributor.
• Strong communication, project management, and cross-functional collaboration skills.
• Demonstrated ability to thrive in a fast-paced, high-accountability environment.

Why Join Us

You’ll have the opportunity to drive some of the most critical transformation initiatives in our company’s history. This is a highly visible role working directly with senior leadership to shape the future operating model of CAI. You’ll bring clarity, discipline, and execution focus to complex cross-functional programs while gaining exposure across every function of the business.

CAI Software is an “EEO/Veterans/Disabled employer.”

Equal Employment Opportunity

CAI Software is an Equal Opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, sex (including pregnancy, sexual orientation, and gender identity or expression), religion, disability, , genetic information, marital status, veteran status, or any other basis protected by local, state or federal law.

Disability Accommodation

CAI Software endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use the online application process and need an alternative method for applying, please contact us at talent.acquisition@caisoft.com or send an e-mail with your specific accommodation request.

Work Authorization

Applicants must be authorized to work in the United States. CAI Software does not unlawfully discriminate on the basis of citizenship or immigration status in accordance with the Immigration Reform and Control Act of 1986 (IRCA)

Pay Transparency Nondiscrimination

CAI Software will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).