Auberge Collection

Director of Culture and Programming

Auberge Collection  •  Dallas, TX (Onsite)  •  1 month ago
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Job Description

In the heart of Knox Street, a bold new way of life is taking shape. A revolutionary destination that will

transform Dallas forever, The Knox Hotel & Residences by Auberge Collection will debut in late 2026 as the city’s most captivating new address. A tapestry of bold design envisioned by the internationally acclaimed Martin Brudnizki Design Studio, the hotel offers 140 artfully imagined guest rooms and suites, each layered with texture, glamour, and character. Additionally, 48 private, world-class luxury residences are brought to life by Chad Dorsey, one of the most acclaimed interior designers in Dallas. Hotel guests and residents alike drift between four distinctive dining and drinking venues, from an all-day salon and terrace to the magnetic hum of a hidden cocktail lounge and lively pool garden. The hotel will also feature a signature Wellbeing by Auberge concept, where skin-health rituals meet cutting-edge therapies in a convivial yet serene setting.

One of the most highly anticipated hotel openings of 2026, The Knox is a legacy in the making.

For more information: @theknoxauberge

Join our team as the Director of Culture & Programming and become one of the authors of our story. This

individual will lead the brand-defining and buzz-worthy programming and experiences that bring people

together. Innovative social programming across culture, culinary, and wellness will elevate the vibrancy of

Dallas to a national stage and make The Knox a beloved location for locals &residents and those just passing

through. This role will be responsible for initiating, facilitating, and guiding well-designed and creatively

curated programming for hotel guests, residents, and the local community both onsite and off. The unique

activities and experiences at The Knox combine activities, classes, amenities, off-site adventures, partner

appointments, and activation of our unique spaces. Additionally, this role will shape and steward the

end-to-end guest and resident journey — from ambiance and music to amenities and special touches —

ensuring a cohesive, memorable, and distinctly Knox experience, while maintaining the thematic elements that

define the property’s identity.Please note that this is not an exhaustive list of everything that needs to be done! Within the Auberge family, our people always find new ways to look after the business, their guests, and their team members. Within this, the key responsibilities for this position are:

●Strategy: Lead the annual strategy, development, and execution of programming, experiences, and

the holistic guest & resident journey, ensuring all initiatives align with brand positioning and drive

meaningful customer engagement and revenue.

● Budget Management and Reporting

Manage the annual departmental planning and budget process, including seasonal programs, partner

negotiations, brand experience campaigns, vendor contracts, and resource allocation to deliver

high-impact activations efficiently. Track, record, and analyze customer metrics to evaluate impact to

revenue and customer engagement. Provide Quarterly Reports to reevaluate experience strategy and

make strategic recommendations to the Executive Committee on areas of opportunity.

● Weekly Programming Execution: Lead the planning and execution of brand-aligned weekly,

monthly, and seasonal programming. Oversee project management, talent curation, and

cross-departmental coordination to establish clear SOPs and deliver seamless guest, resident, and

community experiences. Manage timelines, stakeholder communication, and third-party partnerships

to ensure flawless execution, with calendars finalized 2–3 months in advance for Marketing,

Residences, and Itinerary Design teams.

● Signature Event Production: Project manage one of a kind events and partnerships on property

inclusive of managing outside vendors and partners, driving setup, ensuring alignment across

inter-departmental teams, and evaluating event success afterwards.

● Networking and Brand-Defining Partnerships:

● Secure new brand-defining partnerships that strategically position the property from its competitors.

Establish and manage a database of local partners to ensure anyone from the property can reach out

to important partners. Create one of a kind, exclusive access opportunities that enhance the hotels’

unique brand story. Community Engagement: Anchoring a vibrant district that will become the

new beating heart of Dallas, The Knox will foster relationships with residents, local key opinion

leaders, and tastemakers to ensure the hotel remains a much loved destination for the community.

● Internal Communication: Manage experience resources on the internal team member website.

Maintain cooperative relationships and open lines of communication with leaders of operational

departments to ensure concept execution of programming and product offerings. Participate in team

member daily rallies to discuss weekly programming offerings. Champion training around activities

and experiences.

● Design: Support the curation of design elements and product selection for the customer experience

as needed for use in hotel and residential spaces. Create, teach, document and standardize

presentation and execution of brand defining details & programming. Activate holiday events with

well-designed and intentional ways to create relevant, unprecedented, and memorable guest, resident,

& local customer experiences. Manage the sampling, ordering, and fulfillment of operating supplies &

equipment for weekly programming and experiences.

● Improvement: Identify opportunities to further improve, customize, or personalize a guest's

experience based on feedback and strategic opportunities. Identify processes to further deepen being

experience led at the property level.

● Confidentiality: Maintain confidentiality and security of specified hotel information,

correspondence, reports and files

Qualifications

Required Experience:

● Required Experience: 10+ years of work experience in programming management for membership

or similar and creative production of events/hospitality operations and previous project management

and a college degree in in Design, Marketing, Public Relations, Operations, or Hospitality

● Roots in Dallas but with a global perspective offering the ability to bring interesting partners to the

table. Discerning eye for design and style.

● Extensive breadth and depth of knowledge as relates to the luxury market and catering to an

ultra-luxury minded audience.

● Be a natural entrepreneurial leader with a positive demeanor and a sense of adventure.

● Demonstrated strategic thinking with the ability to develop annual plans and budgets that reinforce

brand positioning and drive measurable performance.

● Ability to multi-task and coordinate multiple projects at once.

● Demonstrated excellence in a creative/event project or program management role.

● Strong quantitative skills and data analysis to evaluate pricing, profitability, and quarterly department

performance

● Strategic time management to focus & prioritize projects that will provide the biggest impact.

● Ability to plan/program ideas that bring the property identity to life from initiation to execution;

adapt and revise plans as developments necessitate in real time.

● Ability to exercise independent judgment and make decisions that are aligned with the goals and

objectives of the property.

Additional Information

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

The Knox Hotel Employer LLC is an Equal Opportunity Employer, M/F/D/V. The Knox Hotel Employer LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The Knox Hotel Employer LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training

Auberge Collection

About Auberge Collection

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge

Industry
Travel & Hospitality
Company Size
1,001-5,000 employees
Headquarters
Bethesda, Maryland
Year Founded
Unknown
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