Job Description

A fast-growing telemedicine brand is looking for a Director of Creative & Brand to build and lead a high-output creative engine that directly drives paid performance and funnel conversion. This is not a traditional brand role. It is a conversion-focused creative leadership position sitting at the intersection of performance marketing, creative production, and conversion optimization. This role is best suited to candidates who thrive in fast-paced, performance-driven environments focused on speed, testing, and conversion results rather than traditional brand-led creative work.

If you have thrived in DTC or high-growth subscription environments, understand how to produce high-performing ad creative at scale, and naturally think in terms of hooks, conversion psychology, and performance-driven messaging rather than traditional brand-focused marketing, this role could be an excellent fit for you.

Key Responsibilities

• Own all paid ad creative production across Meta, Google Display, and video formats
• Own landing page design and UX execution end to end
• Own messaging execution, including headlines, hooks, and CTAs across all performance channels
• Produce high-volume creative testing iterations (multiple variations per week) and rapidly iterate based on performance data
• Maintain brand consistency across tone, visual identity, and trust signals
• Coordinate creative messaging across media channels to ensure all content connects to the broader business narrative for each campaign or push
• Build and manage a scalable creative asset pipeline
• Collaborate closely with the VP of Growth, who owns strategy, targeting, offers, and testing priorities

Requirements

• Proven performance creative background with direct experience producing paid ad creatives (Meta, Google Display, YouTube), landing pages, and conversion-focused content
• Experience at DTC, eCommerce, or subscription brands
• Demonstrated ability to produce multiple creative variations weekly and iterate rapidly based on performance data
• Strong command of conversion psychology, including hooks, scroll-stopping content, click-through optimization, and offer positioning
• Ability to prioritize speed and output without sacrificing quality standards
• Strong messaging instincts with the ability to translate a business objective into creative that converts

Preferred Qualifications

• Familiarity with healthcare marketing, including compliance constraints and sensitivity around health conditions
• Experience coordinating creative across multiple media channels under a unified campaign narrative
• Background working within or alongside a paid growth function

Benefits

• Base Salary: $130,000 to $170,000 USD, commensurate with experience. Candidates from directly relevant DTC or performance creative backgrounds can expect to be considered at the higher end of the range.
• Benefits, variable incentive, and leave details to be shared during the interview process.
• Fully remote. No physical location required. Open to candidates across the US. Central or Eastern time zone working hours preferred.

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.

Commitment to Diversity: Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.

Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.

Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.

Compliance with Laws: Both Keller Executive Search and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Workplace Harassment: Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

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Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws.

State-Specific Information:

Rhode Island: We do not request or require salary history from applicants.
Connecticut: We provide wage range information upon request or before discussing compensation.
New Jersey: We do not inquire about salary history unless voluntarily disclosed.

Veteran Status: Both Keller Executive Search and our clients provide equal employment opportunities to veterans and comply with applicable state laws regarding veteran preference in employment. If you are a veteran, please inform us during the application process.

Genetic Information: In accordance with federal and state laws, both Keller Executive Search and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law.

Local Laws: Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.

Use of Artificial Intelligence in Recruitment
Keller Executive Search and our clients may use artificial intelligence (AI) tools to assist in the recruitment and candidate evaluation process. These tools are used exclusively to support human decision-making by helping to review and assess candidate qualifications and materials. AI is never used to automatically reject, disqualify, or make final hiring decisions about candidates. All AI-assisted evaluations are reviewed by experienced recruitment professionals, and all hiring decisions are made by qualified human recruiters. Our use of AI is designed to enhance fairness, consistency, and efficiency while maintaining our commitment to equal employment opportunity and non-discrimination principles.

Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.