Job Description

Job Location: Remote - Remote, MA 02129
Position Type: Full Time
Salary Range: $85,170.00 - $114,954.00 Salary
Job Shift: Any
Job Category: Remote/HybridSince 1876, the Appalachian Mountain Club (AMC) has been a leading voice for conservation while connecting people to the joy of the outdoors. We have played a pivotal role in advancing landmark legislation, including the Weeks Act in 1911 and the Highlands Conservation Act in 2004.
Today, AMC serves as hands on stewards of nearly 2,000 miles of trails and has protected more than 114,000 acres of the iconic 100 Mile Wilderness through our Maine Woods Initiative. Our community of more than 90,000 members from Maine to Virginia engages with AMC through a robust network of outdoor program centers, lodges, huts, and camps that make the outdoors accessible, meaningful, and enduring for generations to come.
The Director of Content leads AMC's content vision and execution for AMC's marketing channels, publications, and staff departments, ensuring that storytelling, messaging, and creative assets advance organizational growth goals while reinforcing a consistent and compelling brand experience. This role owns the full content lifecycle from strategy and editorial planning through execution, governance, and performance optimization and serves as a senior partner across Growth, Development, Conservation, and regional chapter teams.
What You'll be Doing at AMC
Content Strategy and Leadership
- Set and own the content strategy for key audiences, aligning editorial priorities, campaign concepts, and messaging frameworks with AMC's growth and engagement goals.
- Lead end to end content planning and delivery, from ideation through execution, measurement, and continuous improvement.
Creative Direction and Brand Stewardship
- Translate complex ideas, initiatives, and value propositions into clear, audience centered written and visual storytelling across print, digital, web, video, and emerging formats.
- Establish, maintain, and evolve content standards and guidelines to ensure quality, consistency, and brand integrity across all touchpoints, proactively anticipating and documenting format and technical requirements for intended output.
- Guide creative development through concepting, review, and refinement, setting a high bar for clarity, impact, and relevance.
Cross Functional Partnership
- Collaborate closely with growth marketing, development, conservation, lodging operations, membership, and chapter communications leaders to deliver integrated campaigns, collateral, and communications.
- Act as a senior content partner, shaping narratives that support fundraising, membership growth, customer engagement, and internal alignment.
Insights, Performance and Optimization
- Monitor competitive activity, industry trends, and audience behavior to inform positioning and content strategy.
- Analyze content performance and qualitative feedback, translating insights into actionable recommendations that improve effectiveness and scale best practices.
People and Partner Management
- Lead, coach, and develop content team members, fostering a collaborative, accountable, and growth oriented culture. Team members include:
- - Design: Creative Manager and Designer
- - Copy: Content Developer and Conservation Advocacy Communicator
- - Archives: Archivist
- - Print: Contract Editor, Appalachia
- Manage agency and vendor relationships, providing clear direction, compliant contracts, anticipating risks, and ensuring timely, high quality delivery.

QualificationsWhat AMC is Looking For
- 7 or more years of experience in integrated content strategy, storytelling, and campaign development, with demonstrated progression into senior leadership roles.
- Proven success leading content and creative initiatives across print and digital advertising, social, email, video, web, and internal communications.
- Experience setting strategy and influencing outcomes in cross functional, matrixed organizations.
- Demonstrated people management experience, with a coaching oriented leadership style and a record of team development.
- Strong strategic judgment paired with attention to execution quality and detail.
- Experience leveraging AI tools and emerging technologies to improve creative workflows and impact.
- Highly organized, deadline driven, and able to manage multiple priorities in a fast moving environment.
- Strong partner management skills, including guiding agencies and external collaborators through creative and production processes.
Portfolio required.
What AMC Can Offer You:
Salary range: $85,170 to $114,954
We are committed to fair compensation practices, and we encourage qualified candidates to apply. The initial salary represents our starting point, and our compensation philosophy is designed to reward and recognize the contributions of our employees as they grow within the organization. External candidates typically begin their journey with us at the starting point of the salary range. The final compensation offer will be based on factors such as experience, education, skills and geographic differential relevant to the position, and will be discussed during the interview process.
Benefits
- Health Plan: Generous employer contributions with optional vision and dental.
- Other Insurance: 100% employer paid life insurance, AD and D insurance, long term disability.
- Career Progression: The potential to have annual compensation reviews commensurate with performance and effort.
- Retirement: Voluntary 403(b) with 4% matching employer contributions and a vesting schedule.
- Paid Time Off: up to 4 weeks of paid earned time and up to 11 paid company holidays.
- Other Team Member Perks:
- - 30% discount on AMC Merchandise
- - Free Annual AMC Membership
- - 10 Free nights at AMC locations
- - Educational Assistance
- - Prodeals discounts on equipment and gear and more!
To Apply: Please include a resume and letter of interest. Portfolio required.
AMC encourages all interested candidates to apply, even if they do not meet every listed qualification. If you have a passion for the outdoors and believe your skills and experiences align with this role, we welcome your application.
The Appalachian Mountain Club has zero tolerance for child abuse or placing children in danger. The AMC requires all employees who work in a program or facility that serves children, disabled persons, or the elderly to have a criminal background record check performed on their name annually with employment contingent upon satisfactory results.