Job Description

Job title: Director of Commercial Sales-Priority Commerce Sports

Reports to: SVP Commercial Partnerships Priority

Department: BRG-Business Resource Group

Location: Alpharetta, GA or Remote

Grade: 21

About Priority:

Priority Technology Holdings, Inc. is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.

We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.

At Priority, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.

About the Role:

Priority Commerce is seeking an ambitious, relationship-driven Director of Commercial Sales, Priority Commerce Sports to help accelerate the growth of our Sports & Entertainment division. This role is responsible for identifying, developing, and closing new business opportunities with professional sports organizations, collegiate athletics programs, leagues, venues, and entertainment properties throughout North America and international markets.

Working directly with the SVP, Priority Commerce Sports, the Director will lead all aspects of the sales process - from strategic prospecting and executive outreach to solution development, contract negotiations, and client onboarding. This individual will represent Priority Commerce's comprehensive financial technology platform, helping these organizations modernize their payments, payables, receivables, treasury, and commerce operations.

The ideal candidate is a highly motivated sales professional who thrives on building relationships, creating new opportunities, and consistently exceeding sales objectives in a consultative, enterprise sales environment.

Responsibilities:

• Develop and execute strategic sales plans to generate new business opportunities across professional sports organizations, collegiate athletics, leagues, venues, and entertainment properties.

• Prospect, qualify, and build relationships with executive decision-makers including finance, operations, technology, ticketing, sponsorship, and executive leadership.

• Manage the complete enterprise sales cycle, including prospecting, discovery, qualification, solution presentations, proposal development, negotiation, contract execution, and client onboarding.

• Conduct virtual and in-person presentations demonstrating the value of Priority Commerce's integrated financial technology solutions.

• Collaborate with internal product, implementation, marketing, finance, and executive leadership teams to develop customized solutions that address client needs.

• Support the SVP, Priority Commerce Sports in strategic sales initiatives, executive meetings, industry conferences, and high-value partnership opportunities.

• Maintain an active pipeline of qualified opportunities and consistently achieve individual sales goals and key performance metrics.

• Maintain accurate sales activity, forecasting, and pipeline management within the company's CRM platform.

• Stay informed on industry trends, competitive landscape, emerging technologies, and evolving business challenges across the sports and entertainment marketplace.

What Success Looks Like:

Success in a Director of Commercial, Sales role typically shows up across revenue performance, client relationships, team leadership, and strategic impact

• Consistently meets or exceeds revenue, retention, and expansion targets.

• Maintains a healthy, predictable sales pipeline with strong forecasting accuracy.

• Builds and sustains trusted, executive-level relationships with key clients.

• Develops and executes a clear client sales strategy aligned to company goals.

Candidate Requirements:

Required

• Bachelor's degree in Business, Marketing, Sports Management, Communications, or a related field preferred.

• 5+ years of successful commercial, enterprise, or business development sales experience.

• Experience working in professional sports, collegiate athletics, sports agencies, sponsorship sales, or corporate partnerships is strongly preferred.

• Demonstrated success developing new business opportunities and closing complex sales.

• Strong consultative selling, negotiation, and relationship-building skills.

• Excellent verbal, written, and presentation skills with the ability to communicate effectively with executive-level decision-makers.

• Highly self-motivated with a strong work ethic and a proven ability to work independently while contributing to a collaborative team environment.

• Comfortable learning and selling innovative financial technology solutions to executive audiences.

• Strong organizational skills with the ability to manage multiple sales opportunities simultaneously.

• Proficiency in Microsoft Office, including PowerPoint, Excel, Outlook, and Word.

• Experience using CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics is preferred.

• Willingness to travel domestically up to 20% for meetings, conferences, and events.

Work Environment & Culture:

We believe that performance and experience go hand in hand - an exceptional employee experience is earned through contribution We are a results-driven team, grounded in our core values: ownership, authenticity, service, trust, innovation, and camaraderie.

Our culture is built for those who want to make an impact. We challenge each other to grow, celebrate progress, and support one another through shared goals and real connection. Whether you're building technology, serving clients, or supporting internal teams, you’ll be part of a company that empowers you to perform at your best and be known for results.

Compensation & Benefits:

Compensation range: $145k - $190k +commission
We invest in the whole employee - personally and professionally. Our benefits package is designed to support your well-being, growth, and success - both inside and outside of work.

Financial Wellness

• Bonus programs

• Financial wellness resources and employee discount programs

Health & Well-being

• Medical, dental, and vision coverage

• Mental health support for employees and dependents through Lyra Health

• Family planning and women’s health benefits through Carrot

• Gym membership reimbursement and virtual wellness programs (including yoga)

Time Off

• 3 weeks PTO to start, with unlimited PTO after year one

Growth & Development

• Education expense reimbursement

• Leadership development programs

• Certified Payments Professional (CPP) certification support

We believe great performance starts with feeling supported - and we’ve built our benefits with that in mind.

Traditional Physical Requirements:

• Requires prolonged sitting, standing, bending, stooping and stretching.

• Requires the ability to lift 10 pounds.

• Requires eye-hand coordination, manual dexterity and a normal range of hearing and vision (with or without correction).

Join our team at Priority Technology Holdings, Inc. and be part of a dynamic and innovative company that is transforming the financial technology landscape. Together, we can shape the future of payments and banking solutions while providing unmatched value to our clients.