A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.
The Director of Commercial is responsible for leading and driving all commercial activities of the resort, including Sales, Marketing, Revenue Management, Reservations, and Distribution. This role is accountable for maximizing revenue, market share, profitability, and brand awareness while ensuring alignment with the overall business strategy and company objectives.
Key Responsibilities:
Develop and execute the annual commercial strategy to achieve revenue and profitability targets.
Lead and manage Sales, Marketing, Revenue Management, and Reservations teams to drive business performance.
Identify market opportunities, build strategic partnerships, and strengthen relationships with key clients and stakeholders.
Oversee pricing strategies, forecasting, budgeting, and demand generation initiatives to maximize RevPAR, ADR, and GOP.
Monitor market trends, competitor activities, and customer insights to support business decisions.
Ensure effective brand positioning and execution of marketing campaigns across all channels.
Collaborate with operational departments to enhance guest satisfaction and drive commercial success.
Prepare and present regular commercial performance reports, forecasts, and business reviews to senior management.
Support the achievement of property and corporate objectives through innovation and continuous improvement.
Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field.
Minimum 5 years of progressive experience in Sales, Marketing, Revenue Management, or Commercial leadership within luxury hotels or resorts.
At least 3–5 years of experience in a senior leadership role managing multi-functional commercial teams.
Strong understanding of hotel sales strategies, digital marketing, revenue management, distribution channels, and market analytics.
Proven track record of delivering revenue growth and achieving commercial targets.
Excellent leadership, coaching, and team development skills.
Strong analytical, negotiation, communication, and presentation abilities.
Proficiency in hotel systems, revenue management tools, CRM platforms, and Microsoft Office applications.
Ability to work in a fast-paced, results-oriented environment and manage multiple priorities effectively.
Excellent command of English, both written and spoken; additional languages are an advantage.
Minor International (MINT) is a global company focused on two core businesses: hospitality and restaurants. MINT is a hotel owner, operator and investor with a portfolio of over 550 hotels under the Anantara, Avani, Oaks, Tivoli, NH Collection, NH, nhow, Elewana, Marriott, Four Seasons, St. Regis and Radisson Blu brands in 57 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas. MINT is also one of Asia’s largest restaurant companies with over 2,600 outlets system-wide in 24 countries under The Pizza Company, The Coffee Club, Riverside, Benihana, Thai Express, Bonchon, Swensen’s, Sizzler, Dairy Queen, Burger King, Coffee Journey and GAGA brands, as well as over 1,000 further outlets held through MINT’s strategic alliances (i.e. S&P and BreadTalk).
