PRA Business Events

Director of Business Development

PRA Business Events  •  $100k - $120k/yr  •  Los Angeles, CA (Hybrid)  •  2 days ago
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Job Description

Director of Business Development

This is a hybrid role the allows for a combination of working from home and working from an office. Applicants must be based in/near the Los Angeles area to be considered for this role.

We're PRA, the leading destination management company (DMC) with 45+ years of experience across 32+ states and 100+ destinations.

We believe destinations have power-and our people unlock its magic. We push past boundaries to transform ideas into business event experiences that connect, inspire, and endure.

If you're curious, bold, and ready to build standout experiences, you'll find your place here.

Primary Responsibilities

  • Responsible for increasing overall sales volume by developing key relationships with new accounts and growing existing assigned accounts while prioritizing delivery of outstanding client experiences and financial profitability.
  • Manage and maintain existing relationships with key accounts as well as focus on new business development to maintain a strong robust pipeline of opportunities.
  • Participate in industry related organizations, and local community to develop business. Attain leadership status when possible
  • Arrange and conduct Site Inspections for clients, entertain clients and develop a personal rapport.
  • Quantify projected budgets (revenue and gross profits) from programs and enter into Salesforce for revenue tracking purposes.
  • Manage travel & client marketing budgets and schedules for appropriate approval.
  • Initiate sales calls and follow up.
  • Update hoteliers and clients on a regular basis on new venues, services and destinations.
  • Initiate a tracking method to respond to all referral leads from hotels and clients.
  • Follow up with clients on future program opportunities and generate system leads through the pay it forward program
  • Remain current and knowledgeable of industry trends and developments.
  • Partner with and educate Global Sales team on local market and program opportunities.
  • Implement and execute business and marketing plan for market

Qualifications

  • 7 or more years experience in sales, specifically in a DMC, incentive travel, event management, hotel sales, or related field preferred.
  • Bachelor's degree in Hospitality & Tourism, Business Management, Marketing, Communication, or related degree preferred.
  • Knowledge of client development including new business development, lead follow up, and qualifying the client.
  • Knowledge of program design and development, from inception through contract.
  • Proven ability to meet sales goals consistently.
  • Must be able to develop and maintain strong supplier/partner, hotelier, and community locations.
  • Must be able to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings.
  • Must be able to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents.
  • Must be able to respond to common inquiries or complaints from clients and/or supplier/partners.
  • Must be able to prepare reports, write business correspondence, and develop and write proposals and sales reports.
  • Must be able to effectively present information and respond to questions from clients, supplier partners, and hoteliers.
  • Must be able to calculate program costs, percentages, discounts, profit margins, and perform other mathematical requirements involved in proposal development and contract negotiation.

Salary: $100,000-$120,000 plus commissions

Benefits include Medical Insurance, Dental Insurance, Vision Insurance, 401(k) with Company Match, Short-term and Long-term Disability Insurance, Life Insurance, Employee Assistance Program, Paid Vacation Time and Paid Holidays, Paid Sick Time, Parental Leave, Pet Insurance, Flexible Spending Accounts, and others.

Ready to discover where next begins?

PRA offers you room to grow, create, and step confidently into your next era.

When you join PRA, you'll have the opportunity for a creative, energetic, and inspiring career in sales, creative, operations, production and more.

Our Services

Activations * Experiential Marketing * Event Strategy * Experience Design * Interactive Installations * Themed Events & Décor * Adventures & Excursions * Dining & Culinary Experiences * Entertainment & Performances * ESG & Social Impact Integration * Team Building & CSR * Transportation & Logistics * Meeting Management * AV Management * Content & Messaging * Content Design & Production * Demo Experiences * Theatrical Design & Delivery

PRA Business Events

About PRA Business Events

At PRA, we don’t just execute—we imagine what’s next. As a visionary force redefining the business events industry, our legacy is built on collaboration and creativity. For over 40 years, we’ve partnered with event professionals to push past boundaries and deliver unforgettable experiences.

As the first company to centralize creative and specialized operations resources alongside our destination teams—and to bring production services under one roof with destination management—we break down barriers and make event planning more efficient, consistent, and effective.

Our teams constantly scan the horizon for emerging cultural currents, hidden local gems, and pioneering technologies, fusing these elements into moments that feel one step ahead of the now. Whether we’re inventing a never-done-before product launch, transforming a conference into an immersive storytelling journey, or producing a high-impact brand experience from the ground up, we pair spirited creativity with field-tested strategy to deliver impact that lasts.

With PRA, you gain a partner who understands the complexity of event planning and brings nationwide expertise, local insight, and a collaborative approach to every project. Where next begins—with PRA.

Industry
Events & Trade Shows
Company Size
201-500 employees
Headquarters
Chicago, Illinois
Year Founded
1981
Website
pra.com
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