Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!
We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good.
We operate scaling businesses in the UK, US, and Australia (Canada, soon). Our amazing team of 250+ people is based in Australia, the UK, the Philippines, China, and the US. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.
The purpose of this role is to be the driving force behind US brand-led growth. You will lead the local strategy and execution that converts attention into incremental demand, driving measurable awareness, revenue growth, and improved Customer Acquisition Cost efficiency through integrated brand and growth channels.
You possess a deep understanding of the US market and know how to use brand as a powerful engine for commercial results. You excel at leading local strategy and execution, ensuring brand and performance channels work seamlessly to create attention and demand.
Your focus is always on the bottom line: driving measurable awareness, significant revenue growth, and improving efficiency. You are a data-informed leader capable of setting ambitious goals and delivering on them through clear, integrated strategic execution.
You give a crap
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!
Research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water to everyone in the world.

We are one of the fastest-growing eCommerce businesses in Australia (and now the US and UK too!). More than that, we’re one of the country’s fastest-growing social businesses.
Who Gives a Crap sells beautiful, forest friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the world—To date, Who Gives A Crap has donated over $8 million Aussie dollars to our charity partners, WaterAid, Sanergy, Lwala Community Alliance and Shining Hope For Communities, iDE and WaterSHED. The more innovative the solutions our partners can unlock, the quicker we can help build toilets for the 2 billion people who don’t have them.
We have a fully distributed business with all team members working remotely (i.e. from home or a co-working space) most of the time. We currently operate in six time zones with team members across four continents... and we’re just getting started.
We believe a diversity of perspectives and experiences is what makes a strong team. The stronger our team, the closer we are to our mission – toilets and clean water for all. So come join us! We're looking for people of all genders, races, ethnicities, orientations, abilities and disabilities to come sit at our table. The only thing we're a stickler on is species – you have to be a person.