Job Description

Job Location: Chickasha Location - Chickasha, OK 73018
Salary Range: $90,000.00 - $110,000.00 Base+Commission/monthParallel Ag proudly carries AGCO farm equipment plus a full line of parts to help all farming operations. With well-known brands such as Fendt, Massey Ferguson, Manitou, Gleaner, and more, you won’t find a more extensive inventory of field-ready equipment. Customers come to depend on Parallel Ag to get any job done and we are looking to add a highly motivated Director of Ag Technology to our team!
The Director of Ag Technology is responsible for leading, developing, and executing the company’s Precision Agriculture strategy, ensuring that Ag Technology products and services drive equipment sales, parts sales, and service success. This role oversees the Ag Technology product inventory, leads and develops the Precision Ag Professionals, and ensures that all dealership teams have the training, tools, and support necessary to deliver industry-leading solutions to farmers, ag retailers, and custom operators.
The Director of Ag Technology must stay on top of new industry developments and farming trends to keep the company at the forefront of Precision Ag solutions. Success in this position will be measured by Technology Sales Growth, Technology Service Sales Growth, and Net Promoter Scores (NPS).
Key Responsibilities:
Ag Technology Sales & Inventory Management
- Develop and execute sales strategies to drive growth in Ag Technology product and service sales.
- Manage inventory levels of Ag Technology products, ensuring proper stock availability while maintaining financial efficiency.
- Work with Equipment Sales, Parts Sales, and Service teams to integrate Precision Ag solutions  into equipment sales and support.
- Ensure Ag Technology products are positioned correctly in the market, with competitive pricing and strong value propositions for customers.
Leadership & Development of Precision Ag Professionals
- Lead and develop a high-performing team of Precision Ag Professionals, ensuring they are equipped with industry knowledge, technical expertise, and sales skills.
- Implement ongoing training and professional development programs to keep the team at the forefront of Precision Ag advancements.
- Ensure Precision Ag Professionals provide exceptional support to customers, sales teams, and service departments.
Training & Support for Internal Teams
- Work closely with Equipment Sales, Parts Sales, and Service teams to ensure they have the training and support needed to successfully sell and service Ag Technology products.
- Develop training programs for salespeople and service technicians, ensuring they understand how to integrate technology solutions into equipment sales and service.
- Implement customer-focused training initiatives, ensuring that farmers, ag retailers, and custom operators can maximize the value of their technology investments.
Industry Research & Trend Analysis
- Stay ahead of industry developments, technology advancements, and farming trends to ensure the company remains competitive in the Precision Ag space.
- Work with manufacturers and technology providers to evaluate and adopt new solutions that enhance the company’s offerings.
- Continuously assess customer needs, market demands, and emerging trends to refine strategy and improve service offerings.
Customer Engagement & Satisfaction
- Ensure that Precision Ag Professionals provide exceptional customer support, from product selection to installation, training, and troubleshooting.
- Implement and monitor customer satisfaction initiatives, ensuring a high Net Promoter Score (NPS).
- Develop strategies to increase adoption of technology solutions by demonstrating ROI and operational benefits to customers.
Collaboration & Cross-Department Integration
- Work with sales leadership to ensure Ag Technology is a key driver of equipment sales success.
- Partner with the Parts Department to ensure Ag Technology products are properly stocked and integrated into parts sales strategies.
- Collaborate with Service teams to ensure they have the tools and knowledge needed to install, maintain, and troubleshoot technology products.
Reporting & Performance Management
- Track and analyze key performance indicators (KPIs), including Technology Sales Growth, Technology Service Sales Growth, and Net Promoter Score (NPS).
- Provide regular reports to the VP of Equipment Sales, outlining trends, opportunities, challenges, and strategic recommendations.
- Adjust sales and support strategies based on customer feedback, industry trends, and performance data.
Key Performance Indicators (KPIs)
- Technology Sales Growth: Drive consistent and measurable growth in Ag Technology product sales.
- Technology Service Sales Growth: Increase revenue from technology installation, training, and support services.
- Net Promoter Score (NPS): Maintain a high customer satisfaction rating through exceptional Precision Ag support and service.

Qualifications

Qualifications & Experience
- 7+ years of experience in Precision Agriculture, Ag Technology Sales, or Dealership Operations.
- Strong background in Precision Ag products, equipment technology, and farm data solutions.
- Proven ability to develop and manage a high-performing team of Precision Ag professionals.
- Experience working with equipment sales, parts sales, and service teams to integrate technology into dealership operations.
- Deep understanding of farming trends, agronomic practices, and emerging technology solutions.
- Strong problem-solving, communication, and leadership skills.
- Ability to analyze market trends, customer needs, and competitive positioning to develop strategic growth plans.
Commitments
- Service Oriented - Our success revolves around customer service; we value service always as a priority.
- Honesty & Integrity - We value honesty and integrity in every interaction whether it is with a customer or a coworker, no matter what.
- Committed & Passionate - We are committed to our customers and the job they have to do. We are passionate in helping our customers achieve their goals
- Communication - We strive to communicate to the best of our ability with customers, co-workers, manufacturers, and other stakeholders.
- Family - We believe in family values including hard work, family time, and education. We treat everyone as if they are family.
- Pride and Confidence - We are proud and confident in what we do and who we do it for.
Compensation & Benefits
- Parallel Ag offers a competitive salary with performance-based incentives.
- Health, Dental, Vision and Life Insurance.
- Vacation and sick time off
- Advanced training programs
- Day shift, with a safe work environment
- Company vehicle or allowance, travel reimbursement, and additional perks.
- Career advancement opportunities within the organization.
- Parallel Ag is an Equal Opportunity Employer