Job Description

The Director, Media Strategy leads the development and execution of full-funnel, data-driven media strategies that drive brand growth, customer engagement, and measurable business impact. This role oversees integrated media planning across traditional, digital, social, streaming, and emerging channels while balancing long-term brand building with short-term performance objectives. The ideal candidate is a strategic and results-oriented leader with strong analytical capabilities, deep media expertise, and the ability to drive innovation across a fast-paced, consumer-focused environment.

Responsibilities

Media Strategy & Execution

• Lead the development and execution of integrated, full-funnel media strategies across brand and business priorities
• Own media investment planning and budget management, ensuring effective allocation and return on investment across channels
• Drive omni-channel media planning across television, streaming, digital, social, out-of-home, and emerging platforms
• Translate business goals and marketing objectives into actionable media strategies and campaign plans
• Ensure strong alignment between media strategy, brand storytelling, customer experience, and commercial priorities

Audience & Performance Analytics

• Leverage audience insights, analytics, and media performance data to optimize targeting, investment, and campaign effectiveness
• Partner with digital and analytics teams to monitor KPIs, evaluate performance, and refine strategies in real time
• Champion an audience-first approach across planning, activation, measurement, and optimization efforts
• Utilize data-driven insights to identify opportunities for growth, efficiency, and improved customer engagement

Cross-Functional & Agency Leadership

• Serve as the primary media lead across Brand, Creative, Social, PR, CX, and other cross-functional teams
• Manage agency relationships, including performance management, strategic planning, and contract oversight
• Collaborate with internal and external partners to deliver cohesive, integrated campaigns across all channels
• Drive alignment and communication across multiple stakeholders within a matrixed organization

Innovation & Media Transformation

• Stay ahead of media trends, emerging technologies, and evolving consumer behaviors
• Evaluate and pilot new media platforms, advertising technologies, and innovative partnership opportunities
• Lead initiatives that improve media effectiveness, operational agility, and measurement capabilities
• Identify opportunities to unlock incremental business value through strategic media partnerships and investments

Leadership & Team Development

• Lead, mentor, and develop a high-performing media team
• Foster a culture of collaboration, accountability, innovation, and continuous improvement
• Present media strategies, campaign results, and business recommendations to executive leadership
• Serve as a strategic advisor on media and consumer engagement trends across the organization

Qualifications

Required

• 10+ years of experience in media strategy, planning, investment, or integrated marketing roles
• Proven experience leading full-funnel media campaigns across multiple channels and consumer touchpoints
• Deep understanding of traditional, digital, social, streaming, and emerging media platforms
• Strong analytical capabilities with experience using media and performance tools such as Google Analytics, Meta Ads, DSP platforms, or media measurement solutions
• Experience managing large budgets, agency partnerships, and cross-functional stakeholder relationships
• Strong leadership, communication, and executive presentation skills
• Experience operating within complex, matrixed organizations
• Ability to balance strategic vision with operational execution and measurable business impact

Preferred

• Experience within retail, fashion, sportswear, or consumer-focused industries
• Experience leading media transformation or omni-channel growth initiatives
• Familiarity with media mix modeling, audience segmentation, or advanced attribution methodologies
• Passion for innovation, emerging consumer trends, and performance-driven marketing