Job Description

At a glance:

The Director of Media Planning is a senior strategic leader responsible for guiding multi-channel media strategy across domestic and international markets. This role blends analytical rigor with creative thinking to develop full-funnel, data-driven media plans that drive meaningful business growth. You’ll serve as a trusted advisor to clients, lead cross-functional team collaboration, mentor junior talent, and help shape the development of proprietary tools and attribution models. In addition, you will play a key role in new business through compelling storytelling and strategic pitching.

While this role is remote, frequent travel and accommodating meetings in various US time zones is expected.

What does a Director, Media Planning do at Rain?

Strategic Media Leadership

• Lead the development of multi-channel media strategies that drive measurable business growth
• Oversee planning across channels including Linear TV, CTV, YouTube, Audio, Print, OOH, Social, and Search
• Plan and manage a mix of national and local campaigns focused on both brand and performance KPIs, with reach and frequency as core metrics.
• Guide media planning and execution across domestic and international markets
• Use proprietary and third-party data to target audiences effectively and shape strategic recommendations
• Analyze response data and attribution model outputs to inform ongoing optimizations and future planning

Client Relationship & Thought Leadership

• Build strong client relationships by demonstrating curiosity, passion for their business, and a strategic perspective on budget allocation
• Present campaign results and actionable recommendations to client stakeholders
• Apply a full-funnel approach to campaign evaluation and storytelling
• Share insights and learnings across the Media Planning team
• Develop and pitch innovative media ideas that expand clients’ media footprints
• Communicate clearly and persuasively in written objectives, strategies, and points of view
• Support the development of junior team members
• Foster strong cross-department partnerships

Technology & Innovation

• Learn, utilize, and actively contribute to the development of proprietary agency tools, technology platforms, and attribution models to maximize campaign performance

Business Development

• Prepare and deliver compelling media strategy pitches for new business
• Quickly ramp up on new business categories and competitive landscapes
• Leverage data-driven storytelling to communicate a clear and strategic narrative

What do we look for in a Director, Media Planning at our agency?

• At least 10 years of experience in agency media planning
• Expertise in cross channel planning
• Experience planning domestically and internationally
• Familiarity with the accelerated growth goals of entrepreneurial clients
• Highly analytical and data-driven, with strong attention to detail
• Proficient in MS Office with an emphasis on Excel
• Experience with Nielsen/Comscore, R/F planning and reporting, Commspoint, iSpot, Competitive Tracking Tools, MRI (or similar tools)
• Excellent written and verbal communication skills
• Stays on top of current trends, and willing to take calculated risks
• Strong leader, coach, and mentor who invests in developing talent
• Experience and enthusiasm for contributing to new business pitches
• Values relationships at all levels, treats others with dignity and respect (team player)
• Appreciation of our Core Values

Why work at Rain?

• We are a national leader in DTC marketing and a fully integrated creative and media agency. With a 25+-year history and around 250 employees, we are established enough to have all the bells and whistles, but small enough for an entrepreneurial and welcoming culture where everyone is heard.
• Our Flexible First environment empowers us to work from where we’d like but still connect with one another virtually and in-person when possible.
• We proudly invest in our employees, technology, and tools, ensuring the best possible work experience. As such, we offer a rich benefits package including the following:
  • Medical, Dental, and Vision insurance
  • Quarterly profit-sharing program
  • 401(K) plan with employer match (and immediate eligibility)
  • 4-6 weeks PTO
  • 12 paid holidays
  • 12-18 weeks fully-paid Family and Medical Leave
  • Monthly Work-From-Home allowance
  • Additional benefits details can be found here
• Transparency is valued. We actively ensure employees know how we are doing and where we are going. We encourage open communication, share our successes, and hold each other accountable.
• We are passionate about our clients and deliver simultaneously on their brand and sales objectives, an approach we call Transactional Brand Building. To learn more about our work and proprietary philosophy, please check us out here.