The Director, MediaMarketing Servicesleads the regional omni-channel media strategy and performance function across LAC, overseeing strategy, technology, governance, agency relationships, and budgetfor our marketing initiatives with clients(banks, merchants, fintech's,etc) This leader manages a team of media managers and partners with cross-functional and global teams to evolve Visa's go-to-market approach through data-driven, innovative media practices

We areseekingan entrepreneurialand AI savvyDirectorto lead media performance for the MarketingServicesteam across Latin America & Caribbean (LAC), driving business results, innovation, and media excellence. This leader owns the regional media strategiesand delivery end-to-end—including strategy, technology partners, agency management, negotiations, processes, governance, and ongoing performance optimization—andis responsible forelevating how Visaclient’splans, activates, and measures media across the region. The role requires deep expertise acrosssocial, creators,e-retail,digitalmedia (programmatic, paid social, VOD,GEO, and emerging channels),offline media (OTV, PTV, OOH)as well as command of modern practices including first-party data strategy,cookie lessmeasurement, data clean rooms, AI-driven media planning and optimization, ad tech, tracking, and attribution.

This leader has strongclient facingexperience on top of mediaexpertiseas he/she will be working with our partners to create relevant media plans.

The Director alsoinfluencesadtech and media agency managementfor marketing services,ownsmediabillingcontrol, while serving as the guardian of data privacy standards across all markets. Reporting to the LAC Senior Director of Media, Digital and Content, this leader partners with marketing, business leads, agencies, and local, regional, and global media teams to drive high-visibility campaigns and marketing initiatives. Beyond leading strategy, analytics, and omni-channel execution, the Directoris responsible fordeveloping and mentoring a high-performing media team, building regional capabilities, and translating Visa's marketingservicesgoals into integrated media plans that deliver measurable business impact. Success in this role requires strong business acumen, a test-and-learn mindset, and exceptional communication and leadership skills.

Essential Functions:

Strategy & Leadership

• Lead the regional performance and omni-channel media strategy across LAC for digital and offline media (programmatic, search, social, VOD, TV, OOH), including strategy, technology stack, governance, processes, negotiation, and billing.

• Own the regional media technology roadmap and stack (AI,DSP, DMP/CDP, and first-party data infrastructure), setting standards and governance across markets.

• Act as the seniorleadcontact for media strategy across the region, interfacing with global, regional, and local teams, partners, and agencies.

Team Leadership & Talent Development

• Lead, mentor, and develop a team of media managers, building capability and driving performance.
• Lead local offline agency planners across multiple markets, aligning strategy, negotiation, programming, and billing.

Execution & Performance Oversight

• Oversee the planning and execution of integrated media plans across all LAC markets in partnership with media managers and agencies, driving ongoing optimization of ROI, assets, and vendors.
• Partner with the Analytics team to deploy attribution models, track key media metrics, evaluate campaign performance, and continuouslyoptimize formedia efficiency and integrity.
• Guide the team with recommendations on best formats, publishers, and cost efficiency (CPP, CPM, CPC, CPV, etc.).

Data, Privacy & Governance

• Develop and own a first-partydata strategy, serving as guardian of data privacy guidelines and compliance.
• Partner with agencies and global teams to elevate processes inAI,tagging, segmentation, DCO, contextual targeting, reporting, tracking, and measurement.

Budget & Financial Ownership

• Own regional media spend control in partnership with agencies and Finance, ensuring accountability and efficiency.

Innovation & Center of Excellence

• Establish and champion media best practices, staying ahead of key media trends and driving innovation across the media ecosystem.
• Collaborate with Marketing, IT, and Product teams on the development and implementation of marketing technology tools.
• Drive a test-and-learn culture, continuously evolving Visa's go-to-market approach across the media ecosystem.

Visarequiresat least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications:

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 10+ years of omni-channel media experience with progressive leadership responsibility
• Proven experience leading and developing high-performing media teams
• Experience in the credit card, payments, or banking industry is a plus
• Deepexpertiseacross the full campaign ecosystem: strategic planning, media sufficiency, channel mix, negotiation, and execution across TV (OTV), cable, OOH, programmatic (DSPs, PMPs), paid social, paid search, and SEO
• Strong command of media technology: DSP, DMP/CDP, ad serving, verification, brand safety, and DCO
• First-party data strategy and privacy-compliant data management
• Cookie lessmeasurement and privacy-first attribution
• AI-driven media planning and optimization
• Data clean rooms and data collaboration environments
• Proven ability to lead regional, cross-market media strategy and govern agency relationships
• Strong budget ownership andfinancial managementexperience
• Excellent communication and influence skills across global, regional, and local stakeholders