The Global Marketing Director is responsible for leading the end-to-end development and execution of global marketing strategies across portfolio management, category strategy, innovation programmes, campaigns, and regional alignment for Jo Malone London. This role drives the strategic direction of assigned fragrance categories and pods, ensuring commercially successful innovation launches, globally aligned campaigns, and seamless execution across regions and channels.

The role requires a highly collaborative and strategic marketing leader with strong commercial acumen, cross-functional leadership capabilities, and experience managing complex global programmes within a luxury beauty environment.

KEY RESPONSIBILITIES

Leadership

• Lead, develop, and inspire a high-performing global marketing team
• Provide coaching, mentorship, and performance management to Managers and Coordinators
• Foster a collaborative, innovative, and consumer-centric team culture
• Build strong cross-functional relationships across Creative, Product Development, Finance, Supply Chain, and Regional Marketing teams.

Category Strategy and Portfolio Management

• Ensure alignment between brand vision, business priorities, and commercial objectives
• Own the strategic direction for assigned sub-categories and product pods
• Lead the development and presentation of category strategies, outlining market opportunities, growth drivers, and action plans
• Translate consumer, competitive, and market insights into actionable business strategies
• Partner cross-functionally to ensure strategic plans are integrated across innovation, communications, and regional teams
• Uphold brand equity and category strategy as guiding principles to plan marketing activations.
• Draw information from diverse sources on category, consumer and channel and makes fact-based recommendations that drive the business.

New Product Launches (NPL) & Programme Management:

• Lead pre-alignment discussions with Senior Leadership teams and regional stakeholders
• Collaborate with PD team, to drive Innovation ideas
• Own category Cost of Goods (COGs) management and alignment
• Lead innovation submission processes and gatekeeping approvals
• Drive forecast alignment and secure sign-off across regional and leadership stakeholders
• Oversee full marketing calendar planning and lead monthly business reviews with Global Marketing Executive Directors and Vice President.
• Identify and proactively manage risks, challenges, and dependencies related to innovation programmes and launches
• Ensure successful delivery of end-to-end launch programmes from concept through execution

Skills and competencies

The ideal candidate will possess the following key competencies:

• Strategic Thinking
• Innovation Leadership
• Commercial Acumen
• Cross-Functional Collaboration
• Global Stakeholder Management
• Campaign Development & Execution
• Leadership & Team Development
• Problem Solving & Decision Making
• Organizational Agility