Freudenberg Group

Director Marketing Vileda Germany Consumer (f/m/d)

Freudenberg Group  •  Weinheim, DE (Onsite)  •  11 days ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

Working at Freudenberg: We will wow your world!

Responsibilities:

  • Act as a member of the Country Leadership Team, shaping overall business strategy and representing the voice of the consumer at Executive level.

  • Lead brand strategy, positioning and communication as Brand Ambassador, ensuring strong alignment with Regional and Global Brand Teams.

  • Drive sustainable growth through brand‑led demand creation, innovation scaling and portfolio optimization, in close partnership with Sales and Finance.

  • Own Go‑To‑Market execution and the end‑to‑end customer journey, defining and executing Product, Digital, Trade and Media strategies with clear KPIs and ROI focus.

  • Lead, develop and inspire a high‑performing Marketing team, while driving marketing transformation with a strong digital and data‑driven mindset.

Qualifications:

  • Extensive senior FMCG Marketing experience, ideally within strong consumer brands and complex go‑to‑market environments.

  • Business fluency in German and English

  • Deep consumer, shopper and customer understanding, with hands‑on expertise in IRI / Nielsen and other market and insight tools.

  • Strong business and financial acumen, including KPI and P&L ownership and experience across Brand, Category and Project Management.

  • Proven ability to operate effectively in matrix organizations, collaborating with Regional and Global stakeholders and agency ecosystems.

  • Strong digital and media expertise, combined with excellent communication and presentation skills and an inspiring, trust‑based leadership style.

‎ ‎

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Vileda Gesellschaft mit beschränkter Haftung

Freudenberg Group

About Freudenberg Group

Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations. Together with its partners, customers and research institutions, the Freudenberg Group develops leading-edge technologies and excellent products and services for about 40 markets and for thousands of applications: seals, vibration control components, technical textiles, filters, specialty chemicals, medical products and the most modern cleaning products.

Strength of innovation, strong customer orientation, diversity, and team spirit are the cornerstones of the Group. The 175-year-old company holds strong to its core values: a commitment to excellence, reliability and pro-active, responsible action.

In 2024, the Freudenberg Group employed more than 52,000 people in some 60 countries worldwide and generated sales of more than €11.95 billion.

Learn more about us and visit our digital home at freudenberg.com and read the stories that make us Freudenberg.​

Visit and follow us at

www.freudenberg.com

https://www.instagram.com/freudenberg.group/

www.youtube.com/FreudenbergGroup

*** Netiquette ***

We look forward to receiving your comments and posts. On behalf of all users, we ask for constructive contributions, mutual respect, courtesy and tolerance.

All contributions will be checked and we reserve the right to delete contributions. This applies in particular to unlawful content, incorrect statements, advertising for third parties, spam or slander. In addition, we reserve the right to remove comments that are otherwise inappropriate or incorrect.

Contributions made by external users do not necessarily reflect Freudenberg’s opinion.

Please find our data protect information here: https://www.freudenberg.com/fileadmin/downloads/english/Freudenberg_Social-Media-Data-Protection-Information.pdf

Legal Notice: https://www.freudenberg.com/legal-notice

Industry
Automotive & Mobility
Company Size
10,000+ employees
Headquarters
Weinheim, DE
Year Founded
Unknown
Social Media