


BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
The Marketing Director Europe will lead the marketing direction and approach for Surgery in EUROPE. Reporting to the Surgery Senior Business Unit Director EUROPE, the position is critical to the success of the BD Surgery business within the BD Interventional Segment.
You will manage and develop the marketing approach and capabilities for BD Surgery in Europe. This role focuses on unlocking the potential, growth, and profitability of the business portfolio, services, and solutions. The role is instrumental in completing and embedding changes to the marketing operating model in the BU organization, ensuring effectiveness of collaboration and impact on business results.
You will directly lead a team of 6 associates and a total team of 25 regional marketing associates, being a key member of the European Marketing Leadership team.
Main responsibilities will include:
Builds and implements an ambitious and inspiring vision and strategy for the relevant portfolios and solutions offering within Surgery EUROPE.
Lead Internal Training creating a gold strand program in the Surgery Business unit from induction to continuous training.
Builds a robust organization, systems, and cultivates crucial capabilities to drive coordinated solutions and achieve the marketing vision and strategy.
Inspires change and transformation as we elevate the BU to the next phase, capitalizing on the significant opportunity by championing new technologies and approaches, for example digital and omnichannel.
Leading the Omnichannel EUROPE team, ensuring that the Surgery EUROPE Marketing strategies continue to evolve in a manner that drives a customer centric approach through Omnichannel marketing
Ensures strong and effective operational links with the Country/Hub Business Leaders, the Country and Regional Marketing teams and the Worldwide Platform leaders of the BU.
Facilitates the translation of WW marketing strategies into the regional strategies, key tactical decisions and action plans.
Serves as a leader and coach. Drives marketing excellence by upskilling across marketing proficiencies. Develops robust organization and resources.
Create, develop, and maintain a strong link with Medical Affairs, Clinical Affairs, Scientific Affairs, Regulatory and other functional teams and translates value into marketing actions.
Supports the Worldwide Surgery Strategy along with the broader BD Strategy by maintaining continuous communication with the Worldwide Surgery Business and Worldwide Marketing Teams.
Required Knowledge & Experience:
The successful candidate will have significant depth and breadth of marketing knowledge and experience, within the Life Sciences or Medical Devices industry. You will have an established track record to successfully operate in an international environment and experience in leading large teams of professionals.
Significant and validated experience in marketing leadership in the life sciences, medical devices or healthcare industry, with demonstrated effective P&L and/or budget management.
Ability to lead marketing organizations of different formats and in diverse environments within a matrix organization and capability to collaborate and influence other business leaders.
Extensive knowledge of customer needs, market dynamics and areas such as healthcare informatics, professional services to deliver innovation and improve health outcomes, better serve customer needs, and drive company results.
Knowledge of EUROPE healthcare markets, including expertise in diseases, treatments, medical procedures, competitor activity and broad market trends.
Strategic agility, with conceptual thinking, and sound discernment are essential, with the ability to translate strategic direction into execution and optimally motivate change in a matrix environment with multiple partners.
Knowledge and expertise in the delivery of Omnichannel strategies ensuring clear links between the customer journey and on / offline execution.
Data driven attitude demonstrated through insight driven marketing to commercial execution will be key to advancing strategic plans to action applying data driven decision-making.
Possess high level of intelligence, integrity, energy, and commercial business judgement with demonstrated growth mindset, and a consistent track record in marketing excellence and leadership with substantial experience inspiring change initiatives & commercial and/or digital transformation.
Capacity to navigate ambiguity and uncertainty, consistently demonstrating the growth mindset and resilience when confronted with obstacles.
Possesses a bias for action, courage to drive through change and has a reputation for getting things done.
The right individual will bring strong leadership skills and readiness for further international career development within the company, within the marketing function or regional management as potential future next steps.
Demonstrated skills in attracting talent, leading and motivating teams - directly & indirectly.
Aligns the organization’s capabilities, structure, culture & incentives to deliver on the Surgery EUROPE Marketing vision and strategy.
Establishes, reinforces and supports a high-performance culture: models accountability, coaching, and commitment to associate development and partnership; develops trust through ethical and consistent behaviors. Responsible for Talent Management within direct reporting lines and within broader Surgery/BDX marketing organization.
Ensures that human resource capabilities and capacities are in place to successfully implement the afore-mentioned strategic priorities.
Willingness to travel up to 50% of time for customer visits and internal meetings.
BD Leadership Commitments:
Deliver Results That Matter
Takes customer needs and transforms them into a solution that brings value for customers, partners, and shareholders.
Willingly makes choices to optimize company performance and align critical resources to ensure competitiveness.
Clearly defines and articulates performance goals, with assigned accountabilities, clear decision authority, and an intense focus on alignment.
Be Bold & Strategic
Shapes and demonstrates visionary thinking, effectively integrating and balancing long-term and short-term opportunities and challenges to achieve positive business outcomes.
Demonstrates a deep understanding of the customer’s unmet needs, market competitors, and technology trends.
Crafts a clear path to gain competitive advantage.
Builds and aligns capabilities that our competitors are challenged to match, linking these capabilities to clear strategic imperatives.
Remove Obstacles & Empower Others
Works as a Servant Leader, responsible for the growth and well-being of the team whilst operating in an inclusive manner to empower and enable others.
Personally engages in difficult executional challenges and ensures collaboration between departments to remove roadblocks and deliver results.
Challenges are anticipated and addressed with a connection to the future vision, keeping a strong focus on cooperation and transparency.
Proactively promotes inclusion and diversity as a critical component of overall talent agenda for their areas of responsibility.
Debate and decide, then commit and go
Navigates ambiguity and is able to reach timely decisions in the face of multiple or conflicting opinions
Courage to iterate, try new things and embrace change
Looks beyond the “way we’ve always done it” and proactively seeks out innovation and best-in-class approaches whilst maintaining agility and speed.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under " Our Commitment to You"
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com.
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