Location Preference: This position requires flexibility to maintain a regular in-person presence at our Madison, WI headquarters on a regular and as-needed basis to support evolving business priorities. Remote candidates may be considered; however, preference will be given to those who can maintain consistent on-site engagement in Madison.

Job Purpose:
This position serves as the strategic backbone and central “brain” of the marketing organization—aligning enterprise marketing strategy,optimizingdigital media investment, and ensuring measurable growth and ROI. As a member of the Marketing Leadership Team, the Head of Marketing Strategy and Media COEestablishesdisciplined planning, measurement, anddecision‑makingframeworks that connect marketing priorities and investments to business outcomes. This role reports directly to the SVP, ChiefMarketingand Brand Officer.

We are seeking a senior marketing leader to serve as Head of Marketing Strategy and Media Center of Excellence. This role acts as a strategic partner, operational leader, andforcemultiplier for the CMO and Marketing Leadership Team—driving clarity, alignment, and execution across Growth, Brand, Creative, and Marketing Operations.

The role owns enterprise marketing strategy, digital media investment, measurement, and AI enablement, while shaping the marketing operating model through planning cadence, agile execution, and performance governance. The ideal candidate bringsenterprise‑levelstrategic depth, strong executive presence, and the ability to lead through complexity, ambiguity, andlarge‑scaletransformation.

Job Responsibilities:

1. Enterprise Marketing Strategy & Leadership Alignment

• Own and align enterprise marketing strategy, planning, and execution across Growth, Brand, Creative, and Marketing Operations

• Serve as a trusted advisor and thought partner to the CMO,providingstrategic insight,identifyingrisks, and ensuring focus on thehighest‑impactpriorities

• Act as an extension of the CMO—representingmarketing leadership in enterprise forums, working groups, and strategic initiatives as needed

• Partner with Corporate Strategy to ensure marketing OKRs clearly ladder to enterprise objectives

2. Digital Media & Investment Optimization

• Own enterprise digital channel strategy and media investment across paid, owned, and emerging channels

• Optimizemedia mix, allocation, and performance to maximize ROI and incremental growth

• Partner closely with Finance to drive spend transparency, forecasting, vendor management, and investment optimization

3. Measurement& Decision Intelligence

• Establish and own enterprise marketing measurement and attribution strategy in partnership with Analytics

• Define scorecards, KPIs, and performance reviews that link marketing investment to business outcomes

• Drive consistent,data‑drivendecision‑makingand continuous optimization across all marketing teams

4. Marketing AI Strategy &Agile Enablement

• Define and lead the enterprise marketing AI strategy,identifyinghigh‑impact,outcome‑drivenuse cases

• Partner with teams to pilot, scale, and operationalize AI capabilities across the marketing organization

• Design and championTruStage’sagile marketing operating model, including agile pods,sprint‑basedcampaigns,pre‑sprinttesting, andtest‑and‑learnmeasurement

5 Leadership&Enterprise Orchestration

• Lead and scale the Marketing Strategy and Media Center of Excellence, with deepexpertisein digital marketing, mediaoptimizationand marketing strategy.

• Design andoperateleadership forums, includingweeklyscorecards, planning reviews, andoperatingupdates

• Createexecutive‑readypresentations, narratives, and business reviews that influence and align senior audiences

• Developsenior‑leveltalent with strong judgment, autonomy, and the ability to lead through ambiguity

• Foster a culture of accountability, disciplined execution, and measurable enterprise impact

The above statement of duties is not intended to be allinclusiveand other duties will be assigned from time to time

Job Requirements:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced degree preferred

• 12+ years of progressive marketing experience, with at least 5 years in a senior leadership capacity

• Enterprise‑levelmarketing depth spanning strategy, media, analytics, and performance optimization

• Strongexpertisein digital media investment, ROI measurement, and marketing effectiveness

• Demonstrated success advising, influencing, and partnering withsenior‑levelexecutives

• Exceptional written and verbal communication skills, with mastery in executive storytelling andexecutive‑readydeliverables

• Strong analytical, operational, and project leadership capabilities, including budgeting, forecasting, andKPI‑drivenmanagement

• Proven experience leading teams and developingsenior‑leveltalent

Preferred Experience

• Management consulting experience or experience leading enterprise transformation initiatives

• Hands‑onexperience defining and scalingAI‑enabledmarketing strategies

• Experience designing and operationalizing agile marketing models

• Background in regulated or complex industries such as financial services or insurance

• High tolerance for ambiguity with strong judgment and the ability to drive clarity infast‑movingenvironments

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