The Director of Marketing Operations is responsible for maximizing the efficiency and effectiveness of marketing programs through the strategic use of technology, data, and process optimization. This role leads the evaluation and implementation of marketing technologies, oversees marketing automation and CRM integrations, and manages lead processes to improve conversion and pipeline performance. The position is responsible for executing email campaigns, developing and maintaining marketing performance reporting, and delivering insights that inform business decisions. Working closely with Demand Generation, Sales Rev Ops and CRM teams, the Director ensures seamless campaign execution and alignment across the customer journey. The role also leads the marketing operations team providing strategic direction, project management support, coaching, and professional development. You will report to the Chief Marketing Officer in this role.
A Bachelor’s degree from an accredited institution in marketing, business, computer science, or related fields
6-9 years of experience in marketing technology, operations, or automation with hands-on experience installing and managing marketing platforms
Arlington, VA or remote. Will need to primarily work EST hours
#Remote #LI-Remote
Hanover Research strives to create compensation and benefits programs that are competitive, equitable and fair. The base salary compensation range for this role at the company is $140,000 - $170,000. Plus, this role is also eligible to participate in our variable annual bonus program. This discretionary bonus is based upon both financial performance and individual performance. Please note that the base salary offered is contingent on the candidate’s job-related knowledge, skills, and experience. Our base pay range is determined by the role and the market.
Founded in 2003, Hanover Research is a global research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover was named a Top 50 Market Research Firm by the American Marketing Association from 2015 to 2021. To learn more about Hanover Research, visit www.hanoverresearch.com
If you are interested in the prospect of working for a dynamic, fast-growing company, we encourage you to submit your resume and any other supporting materials.
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Hanover Research provides equal employment opportunities to all employees and applicants for employment without regard to their race, color, creed, religion, national origin, gender, sexual orientation, gender identity or expression, disability, veteran status, age, marital status, familial status, genetic information, or status with regard to public assistance, or membership or activity in a local human rights commission, any other characteristic protected by applicable federal, state, or local law. You can learn more on our Equal Employment Page.
Hanover is a leading provider of research and analytics for thousands of organizations worldwide. Our company consists of researchers, analysts, and account professionals that provide clients with critical insights that drive success. As a full-service market research firm, we apply multiple research methodologies to best serve our clients’ needs– from surveys and focus groups to market scans and quantitative data analysis. Our unique service model allows us to be a true strategic partner to clients, delivering critical insights more quickly and at a lower cost than traditional firms. For more information, visit www.hanoverresearch.com. Follow us on Twitter @HanoverResearch.
Our Clients:
Hanover’s clients come in all shapes and sizes, from established global organizations, to emerging companies, to educational institutions. Their operating models are often lean, but their need for analytical rigor in decision making is equal to that of larger competitors. From CEOs and CMOs to Superintendents, Provosts, Chief Academic Officers and VPs of Finance, our research informs decisions at any level and across any department, capitalizing on our exposure to many industries and challenges.
Our Employees:
Hanover hires the best and the brightest talent available – from statisticians and survey experts to research generalists, and sales and account professionals. Our employees are smart, driven, and dedicated to helping our clients and each other succeed. To view current job openings, visit careers.hanoverresearch.com
Our Service Model:
Hanover is the only firm that provides custom market research for an annual fixed fee. Under this model, we have brought hundreds of researchers with a variety of industry and methodological expertise under one roof, allowing our clients to tap into their skills only for the time when their project requires it. Clients have the flexibility to quickly pivot from project to project, reprioritizing as organizational goals and needs change. Our model is powered by our research queue in which clients can request an unmetered number of research queries that are delivered one at a time.
