The Senior Manager, Marketing DataGovernanceis responsible forestablishingand governing enterprise marketing data standards and ensuring the continued evolution of the ISSCOM global data standard as a strategic enterprise asset.
This role serves as the global business owner for ISSCOM data standards, overseeing critical Marketing concepts including Brand, Category, Sub-Category, and related hierarchies while also stewarding cross-functional standardsleveragedacross Customer, Product, Finance, and other enterprise domains. Key standards may include concepts such as Tradename, Package, Currency, Geographic Hierarchies, and other shared enterprise reference data.
The role is accountable for driving standardization, governance, quality, adoption, and lifecycle management of enterprise marketing data while partnering closely with the ISSCOM Product Owner to ensure authoring capabilities, workflows, and user experiences effectively support business requirements and governanceobjectives
As the global Marketing Data Governance Lead, this position collaborates with Operating Units, Platform Services, Data & Analytics teams, and Functional Data Governance leaders to establish an interoperable data foundation that supports business processes, analytics, reporting, AI, and digital capabilities across The Coca-Cola system.
Function Related Activities / Key Responsibilities
Global ISSCOM Standards Owner
Establish and define the vision, strategy, governance model, and roadmap for the ISSCOM global data standard.
Serve asenterpriseowner and steward of ISSCOM standards and associated business definitions, hierarchies, attributes, and relationships.
Govern key Marketing data concepts, including Brand, Category, Sub-Category, and related hierarchies, whilemaintainingalignment with cross-domain standards and business requirements.
Oversee enterprise standards used across multiple domains, including Customer, Product, Finance, and other shared master and reference data assetsthat are currently a part of the ISSCOM global data standard
Lead the ongoing evolution of ISSCOM standards to support changing business strategies, market requirements, digital capabilities, and reporting needs.
Facilitate stakeholder alignment on data standards, governance policies, definitions, and implementation priorities.
Serve as the primary point of escalation for issues related to ISSCOM standards, governance decisions, and data quality concerns.
Promote adoption and consistent usage of ISSCOM standards across enterprise processes, systems, analytics, and AI solutions.
Global Marketing Data Governance Lead
Establish and lead enterprise Marketing Data Governance practices, standards, policies, and operating models.
Partnerwith Marketing Data Governance leads across Functions, Operating Units, and Platforms to drive consistency and interoperability of marketing data.
Define andmaintaincritical marketing data elements, business rules, ownership models, and governance controls.
Lead governance forums, councils, and working teams to ensure stakeholder participation, accountability, and decision-making, including the existing IntegratedData Governance + Change Management routine.
Identifyopportunities to improve data quality, standardization, accessibility, and business value of marketing information.
Collaborate with Data Governance, Master Data Management, Analytics, and Architecture teams to ensure marketing data is fit for purpose across enterprise platforms and processes.
Monitor governance effectiveness through defined KPIs,adoptionmetrics, data quality measures, and compliance monitoring.
ISSCOM Capability & Product Partnership
Partner closely with the ISSCOM Product Owner to define business requirements, priorities, and roadmap needs for ISSCOM authoring capabilities.
Represent business stakeholder requirements throughout the design, development, testing, and deployment lifecycle.
Partner closely with the ISSCOM Operations team to ensure authoring workflows support effective creation, maintenance, governance, and stewardship of ISSCOM data standards.
Participate in backlog prioritization, release planning, user acceptance testing, and capability adoption activities.
Provide subject matter expertise to technology teams supporting ISSCOM platforms and related governance capabilities.
Drive continuous improvement of user experiences, governance processes, and operational efficiency.
Enterprise Consulting & Project Leadership
Provide subject matterexpertiseto enterprise initiatives requiring marketing master data, reference data, and ISSCOM standards.
Consult with business and technology teams to ensureappropriate useof enterprise data standards in solution design and implementation.
Partner with data architecture, engineering, and analytics teams to support data integration, interoperability, and reuse.
Collaborate with metadata, catalog, lineage, and governance teams to ensure complete andaccuratedocumentation of marketing data assets.
Support strategic transformation initiatives requiring new or enhanced marketing data standards, governance processes, and business capabilities.
Research industry trends and best practices to continuously enhance enterprise marketing data management capabilities.
Education Requirements
Bachelor's Degree in Business, Marketing, Information Systems, Data Management, Computer Science, or relatedfield
Master's Degree preferred.
Related Work Experience
7+ years of experience in data governance, master data management, data management, or related disciplines.
5+ years of experience leading cross-functional governance, standards, or business transformation initiatives.
Experience developing and governing enterprise data standards, taxonomies, hierarchies, or reference data.
Experience working with Marketing data concepts, master data, and business processes.
Strong understanding of data governance, metadata management, data quality, and stewardship practices.
Experience collaborating with product management and technology teams to deliver business capabilities.
Consulting experience supporting stakeholders across multiple functions and geographies.
Experienceoperatingwithin global organizations and influencing stakeholders across diverse business groups.
Skills
Deep understanding of enterprise data governance and master data management principles.
Ability toestablish, maintain, and socialize enterprise data standards across diverse stakeholder groups.
Strong understanding of marketing data concepts, hierarchies, and business processes.
Knowledge of metadata management, business glossaries, reference data, and data quality frameworks.
Ability to balance business priorities, governance requirements, and technology constraints.
Strategic thinking with strong execution andchangeleadership capabilities.
Exceptional stakeholder management and influencing skills.
Strong communicationand presentation skills across executive, business, and technical audiences.
Ability to navigate ambiguity andleadorganizational change.
Experience working across multiple cultures, regions, and functional teams.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:
Data Governance, Data Governance Framework, Data Integration, Data Management, Enterprise Data, Master Data Management (MDM), Stakeholder Management
Pay Range:
United States of America: 164,000 USD - 193,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
August 14, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
