Job Description

Working at Freudenberg: We will wow your world!

Responsibilities:

• 1. Strategic Planning & Management
  Formulate annual and long-term marketing strategies in alignment with corporate overall strategy and market landscape, clarify market positioning, target segments and competitive tactics. Supervise strategy implementation and dynamic adjustment to guarantee the delivery of marketing KPIs.
  2. Market Research & Analytics
  Establish and refine the market intelligence system. Conduct regular research covering industrial landscape, competitors and customer demands, analyze industrial policies, market fluctuations and development trends, so as to provide data-backed insights for product roadmap planning, marketing strategy formulation and executive decision-making.
  3. Brand Development & Marketing Communication
  Lead corporate brand positioning, communication and promotion, covering online & offline campaigns, industrial exhibitions, technical summits, content marketing system development, PR events and media relations management, to elevate brand awareness and reputation.
  4. Vertical Marketing
  Working with Sales team to build up and implement vertical market commercial plan, to drive vertical market business growth.

  5. Product Planning & Campaign Execution
  Coordinate product definition and positioning, promotion planning and on-site execution, integrate cross-functional resources to hit marketing targets and ensure effective penetration of products within target markets.
  6. Channel management
  Optimize channel management by channel mapping, channel management standard work creation and implementation.

  6. Team Development & Management
  Take charge of the marketing department’s organizational framework, staffing arrangement, staff training and performance management. Establish standardized workflows and internal regulations to boost team operational efficiency and drive the professional transformation of China marketing team.

Qualifications:

• Bachelor degree or above, major in Mechanical Engineering, Chemical Engineering, Fluid Mechanics, Marketing, or MBA is preferred.
• Rich experience in market intelligence and Marcom system building.
• Possess strong commercial curiosity, industry insight, self-learning motivation and active exploration awareness for emerging technologies and new business scenarios.
• Result-oriented, systematic thinking, able to balance strategic layout and practical execution.
• Excellent pressure resistance, multi-task management ability and cross-functional coordination awareness.
• Minimum 8 years B2B industrial marketing working experience, with 3 years plus formal marketing team management experience. Candidates with working experience in leading international industrial enterprise are highly preferred.
• Fluent in both oral and written English, capable of independent global communication, report writing and headquarters docking work.
• Familiar with full-process operation of B2B industrial marketing, familiar with industry characteristics and marketing logic.
• Familiar with brand management, content marketing, industrial exhibition operation and digital marketing promotion methods.
• Possess professional vendor management and cost control capabilities, able to optimize marketing ROI continuously.
• Good data analysis skills, able to build marketing data system and use data to guide business decisions. Proficient in output industry reports, marketing plans, etc.
• Strong negotiation, communication, resource integration and project management capabilities.
• Proficient in MS Office and data analytics tools.

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The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

EagleBurgmann Technology (Shanghai) Co. Ltd.